Pathfinder is one of the first companies in China to be listed on the Growth Enterprise Market (GEM), and has also participated in the formulation of industry standards for travel tents and jackets. Through a large number of advertisements, Pathfinder has amassed a lot of popularity, especially in North China, where more than 50% of the company's sales originate.
 
However, from the perspective of climate and topography, although the climate in North China is cold, it is a plain area and there are no high-altitude peaks, so the mountain drop of the snow resort in North China is not large, the facilities are relatively simple, and the customer group positioning is mainly tourists and local residents. Nowadays, the rise of mass skiing in China has not been long ago, and the tourist experience group accounts for about 75% of the national skiing population, and this type of consumer does not need to purchase professional ski equipment. Therefore, although the comprehensive performance of Pathfinder ski clothing is average, it is better in terms of affordable price and diverse styles, which can fully meet the needs of travel experience-oriented people.
 
Usually, the waterproof index of skiwear with good waterproofness needs to reach more than 5000mm, and the Pathfinder skiwear only reaches this index line, and there are many products with a waterproof index of only 3000mm, which can only withstand moderate rain. The insulation material is TiefWarm polyester fiber, which is used to absorb light energy and convert it into heat energy, but according to users, the warmth performance is not much noticeable, so it is recommended to use it in indoor snow resorts.
 
However, the Pathfinder is still commendable in the details of the ski suit, with a mobile phone insulation pocket to prevent the mobile phone from losing power due to low temperature, complete large and small pockets, a snow skirt can be placed for beginners due to the cold caused by the snow dust pouring into the clothing after falling, and the printed version provides consumers with more choices than most products on the market with a single and dull color. The price of Pathfinder ski clothes is generally about 1,000 yuan, even if there are small defects such as waterproof and thermal insulation performance, and the zipper is not very smooth, it is still suitable for beginners who do not want to spend a lot of money on ski clothes.