German skier Willy Bogner Sr. is an 11-time German and five-time Nordic Ski Champion and knows a lot about high-performance skiwear. Founded in 1932 by the eponymous ski apparel company Bogner, the couple has been a clothing sponsor of the German Olympic team for 82 consecutive years since 1936, as well as sponsoring the German Ski Federation (DSV) and the Berenberg Masters on the European Golf Tour, helping athletes achieve outstanding results in international competitions.
 
Europe is the birthplace of modern ice and snow sports, the mountain drop of famous ski resorts is more than 1000 meters, and the weather in alpine areas is changeable, so the windproof and waterproof performance of ski clothes is extremely high, and the waterproof index of ski clothes with good waterproof performance is usually more than 5000mm. Bogner Sport and Bogner Fire Ice series are made of polyamide (commonly known as nylon) as the main shell material, Bogner Sport series waterproof index up to 20000mm, enough to resist strong wind and rain or intermittent storms, goose down and goose feather filled lining is lightweight and warm, is the first choice for alpine snow ski wear. The entry-level Bogner Fire Ice series is also water-resistant to 10,000mm, making it easy to cope with moderate to heavy rain. Standard features such as adjustable hoods, ribbed windproof cuffs and snow skirts further protect you from the elements.
 
Outdoor sportswear needs to be weatherproof and highly permeable, so that a large amount of water vapor can be easily discharged due to exercise. In fact, wind resistance and moisture permeability are two contradictory concepts, strong wind resistance requires the fabric to be woven tightly, and the external wind is not easy to penetrate from the fiber void to cause cold, but the absolutely airtight fabric is also not conducive to internal water vapor volatilization. The sweat produced by light exercise per hour for adults is converted into water vapor of about 500g (about 12,000g in 24 hours), and the moisture permeability index of Bogner Fire Ice and Bogner Sport series products is 10,000g/㎡/24H and 20,000g/㎡/24H respectively.
 
Bogner is one of the few brands on the market that takes into account both the performance and fashion design of ski wear, and is known as the "pioneer of sports fashion", breaking the traditional outdoor sportswear has always been serious and single, and the ski wear has a slender version and does not look bloated. At the same time, it is also good at using camouflage, gray and glossy color elements, even the inner lining that is not easy to see by outsiders is designed in camouflage or contrasting colors, which is attractive in color choice. It is also embellished with metal hardware and embroidery, such as a metal zippered pocket, a classic 'B' pendant on the main zipper, and a BOGNER embroidery on the hood.
 
Bogner ski suits offer high performance and stylish design, which is why they cost a lot of money. The Bogner Sport jacket and ski pants cost $1,600 and $750 respectively, while the Bogner Fire Ice collection is padded with duck down and synthetic fibers that are slightly less waterproof, breathable and insulating than the Bogner Sport, and the jacket and ski pants are priced at $600 and $450 respectively. Bogner has officially entered the Chinese market, opening its first franchise store in November 2018 at Taiwu Ski Resort in Chongli, Zhangjiakou.