Descente has become one of Japan's most prestigious sports brands since the fifties and sixties, and today it is the third largest manufacturer of comprehensive sports equipment in Japan. It has made a name for himself in the world of snow sports equipment with American speed skater Eric Heiden winning five Olympic gold medals in a Descente jersey.
High-end skiwear brands do not differ much in terms of waterproof and moisture permeability, Descente uses the same Dermizax® four-way stretch fabric as Phenix in the choice of fabrics, with a waterproof index of up to 20,000mm, which is enough to cope with outdoor storms, while at the same time being light in texture, high elasticity and comfortable to wear. Skiwear has ventilation zippers under the armpits to help quickly drain sweat from exercise.
While most brands on the market rely on down or synthetic fibers PrimaLoft® as a thermal filler, Descente has taken a different approach in the selection of materials, in addition to retaining down ski wear, there are also down and 3M Thinsulate cotton products, which fully combine the lightweight and warm characteristics of natural fibers and the moisture and usability of synthetic fibers, greatly improving the thermal performance, which is very suitable for outdoor alpine snow resorts. In addition to special insulation materials, Descente also has exclusive thermal insulation technology HEAT NAVI photothermal conversion material, which can convert sunlight into heat, and won the 2013 honorary ISPO Gold Medal. This material is basically used in professional ski wear, because professional ski competitions generate more heat than general experiential skiing, and there is no need for highly insulating materials such as down.
The Descente ski suit is also very attractive in terms of appearance, with a preference for contrasting colors such as white and red, and the fit is more suitable for Asian shapes, even as a daily warm garment in the city. However, if you are skiing in an alpine area, it is not easy to be spotted in a white ski suit in case of danger, so it is recommended to use a brightly colored ski suit.
In 2016, ANTA invested in the establishment of a joint venture with Descente's subsidiaries and ITOCHU to exclusively operate and engage in all categories of products bearing the "Descente" trademark in Chinese mainland, and Descente officially entered the Chinese market, opening more than 100 stores in China by the end of 2017. However, as a high-end sports brand, Descente ski wear is expensive, with prices concentrated between 5,000-6,000 yuan, so it is more suitable for people with a budget. However, there are still some details that can be improved in Descente ski suits, such as the addition of snow skirts and waterproof zippers to further improve the ski suit's wind and snow resistance.