In 2015, it ranked 6th in the perfume sales list of the U.S. market, and belongs to the world's largest perfume group, Coty Perfume Group. Marc Jacobs, arguably the cutest and playful perfume brand, has put a lot of effort into packaging to make girls fall in love with it at first sight, and their fragrances, such as Daisy Dream and Decadence, have won the Best Packaging Award at the Fragrance Foundation Awards (FIFI Awards) for several years in a row. Marc Jacob's Daisy is arguably the most recognizable girly fragrance, inspired by blooming daisies, with a crystal glass bottle and daisy flowers of various sizes on the mouth. In terms of fragrance, with gardenia, jasmine, strawberry and other fresh and pure tastes, the fragrance distinction is not too obvious, relatively thin, very suitable for young girls to use, the public acceptance is very high.