Founded in 1837, the luxury brand has not been involved in perfume for too long, but the results are quite good. In 2015, sales in the Hermès Perfumery division continued to grow by 3 percent, mainly due to the success of the Hermès Earth Male fragrance and the Garden collection. Perfumer Jean Claude Ellena is the soul of Hermès perfumery, he grew up near the French perfume town of Grasse, and is now one of the 80 perfumers in France, who has created the famous Hermès Earth and Garden collection inspired by nature. Hermès perfume fragrance is thin, pure, and does not follow the crowd, and is a "clear stream" in commercial perfumes. The Hermès Garden series is the brand's masterpiece, natural and tranquil, very suitable for daily wear, not overly colorful, especially the Nile Garden, which has a high acceptance among domestic consumers. The Hermès Land is inspired by the beautiful things in nature, such as wind, sun, dew, fruits, flowers, fruits, trees, all of which combine to create a quiet and distant Hermès land. Although it is a male fragrance, it is also the favorite of many women, and sometimes the female male fragrance can trigger the unique temperament of women.