British salon perfume brand, part of the Estee Lauder Companies. Due to the packaging full of British elegant style, which satisfies the girlish hearts of the majority of women in China, Jo Malone has opened more and more stores in China, and there is a trend of getting rid of salon incense and devoting itself to commercial incense, and has almost become an Internet celebrity perfume brand. In 2015, Jo Malone was ranked No. 9 on the best-selling perfume list in the United States, and in 2010, it could only rank after 20. Jo Malone's most popular fragrances are the English pear and freesia, blue bellflower, sage and sea salt. Jo Malone perfume has no obvious three-tone (front, middle and back) changes, and is more inclined to linear fragrance, with a single fragrance and unchanged. Because Jo Malone perfume is EDC (cologne), the pure fragrance content is small, so the fragrance time is short, which is more suitable for some situations that need to change the fragrance quickly. Jo Malone is a big proponent of mixing and matching different fragrances, but it should be cautious for beginners. After all, the price of a bottle of Zu Malone is not low, 600 yuan/30ml, 1200 yuan/100ml on the domestic official website.