Xia Yi came from C.B. Fleet Pharmaceutical Factory in the United States, and launched a special lotion for women in 1987, creating the first product line of professional care for women in the market. It has been certified by the US FDA, produced by GMP manufacturers, and sold to 75 countries around the world. Its products are weakly acidic, gel-like in texture, not rich in foam, and have a good reputation for moisturizing and mildness, making them suitable for consumers with sensitive skin for daily cleansing. The price positioning of the product is medium, which is suitable for the vast majority of consumers.