Pigeon is the "world's number one" manufacturer of baby and child care products in Japan, covering pregnancy to parenting, among which the bottle nipple accounts for 80% of the local market share in Japan, while the overseas market has always been the focus of Pigeon, and China is Pigeon's largest sales market, with a market share of 33.6%.
 
Since 2002, Bei himself has been active in China's maternal and infant products market, and its "status in the rivers and lakes" is obvious to all, and now it has three production bases in Shanghai, Qingpu and Changzhou in China. Unlike Japanese manufacturers such as Shiseido and Unicharm, Pigeon has implemented a "localization" strategy in China, introducing imported production equipment, and the products of key categories such as baby bottles are basically produced in local factories in Shanghai, and the products are produced in accordance with the standards of PQS (Pigeon Quality Standard).
 
Pigeon has won the "Annual Influential Feeding Brand Award" at the CBME awards for five consecutive years, among which the feeding bottle and breast pump are the most influential, the pacifier is obviously not so strong, the product style is relatively single, the use of a unified flat nipple head, the silicone nipple neck is relatively thin, but not as good as MAM silky silicone. The pacifier is divided into three sizes: S, M and L, which are suitable for newborn babies up to 3 months, 3-6 months and over 6 months respectively.
 
In order to increase the brand awareness, Pigeon began working with Disney in 2008, which also included pacifiers. Each pacifier has a cute and classic Disney cartoon pattern, covering 5 Disney themes such as Mickey, Winnie the Pooh, and Super Marines, and the image design of the product is not only fashionable, but also fun.
 
Among the many brands, Pigeon takes the popular route, you can buy one at a price of 28 yuan, the price of Disney style is slightly more expensive, and it is equipped with an independent dust cover, and the affordable price attracts many consumers. At present, Pigeon pacifiers are produced in China and have not been introduced into Japan.