推荐系列：M&G KIDS系列
 
As a leading brand of writing stationery in China, Chenguang has a total revenue of 6.357 billion yuan in 2017, of which the business turnover of oil pastels and watercolor pens is as high as 1.6 billion, and the revenue scale is far ahead of domestic stationery brands.
 
M&G's success is inseparable from the extensive layout of stores, with 72,000 stores, covering almost one-third of China's schools. In order to further improve the high-end routes, the launch of Chenguang Life Hall and other physical boutique image stores, the middle and high-end people need students or office supplies can be purchased at Chenguang one-stop.
 
亲民的价格也是晨光走到现在的原因之一，哪怕是高端的M&G KIDS和M&G ARTS系列均价也在100元以内，常规款范围则在30元之内，可作为临时性画笔使用。
 
儿童画笔、颜料这个品类在晨光的产品线中也能找到，只是相比专业画笔、颜料品牌，大部分晨光画笔、颜料只达到国家标准，只有M&G KIDS和M&G ARTS系列等小部分高端系列按照EN 71标准生产，但该产品也未拿到AP认证。
 
M&G KIDS系列的画笔和颜料均达到EN 71标准，安全性可以保证，6色定价18.9元。M&G KIDS笔芯采用水溶性材料，易清洗，该系列的M&G KIDS旋转蜡笔颜色饱满，加粗笔体易握，加水可画出水彩效果，在顺滑度上可与AMOS蜡笔一较高下，缺点和美乐蜡笔类似，笔芯偏软，好上色的同时，耐用度一般。
 
相比之下，M&G ARTS毛笔头彩笔更适合学龄段儿童，采用正常笔杆设计，笔触柔软，笔头做工细致，可根据不同力度画出不同粗细的线条，只是该彩笔颜色标注不明显，不好取色，不太推荐给3岁左右儿童使用，12色定价54.9元。