Magellan was the world's first manufacturer of GPS handhelds and holds more than 200 GPS-related patents. Magellan's GPS was initially designed for the U.S. military and is recognized as a leading brand in the GPS handset industry. Magellan's mountaineering watch has a military-style, tough and understated design, and its SWITCH UP won the 2012 iF International Award for Product Design. Compared with brands that specialize in mountaineering watches, Magellan's outdoor watches have more mixed and matched functions, which can be used for cycling, running, etc., and are cost-effective products.