The third largest brand in the football equipment industry, not only is it a competitor with Nike, but it is also an incompatible rival with Adi. As a long-established football equipment brand, the history of Puma football shoes began in 1952. In 1952, PUMA launched the world's first pair of studded football boots Super Atom, and in the 1958 World Cup in Sweden, PUMA launched its trademark logo - form strip football boots.
 
The glory period of Puma football was in the 70-90s of the 19th century, represented by the legendary series King. The King series is designed for the "Black Panther" Eusebio, and stars such as Pele and Cruyff have worn the King series to win the highest honor of their careers, and the King series is still in production today. At the beginning of the 20th century, under the double attack of Nike and Adi, Puma fell into danger, and it was not until 2010 that Puma re-emerged, gradually gaining a foothold in the market with the power evoPOWER, extreme speed evoSPEED, and touch evoTOUCH.
 
PUMA's power evoPOWER series is the only seedling in today's power football boot market, breaking through the weight bottleneck of power boots, forming a greater threat to the two giants of Adidas and Nike in the football boot market, and consolidating Puma's position as the third largest in the football industry. evoPOWER generation of ADAP-Lite fabric has excellent comfort, overturning the judgment that artificial leather is not as good as leather, it adopts the "Mandarin Duck" color, coupled with the reflective effect of the upper, the upper foot is very stylish, with the blessing of Balotelli, Cesc Fabregas and other stars, as well as the 2014 Brazil World Cup, it was able to successfully ascend to the position, and the sales of evoPOWER with the "Mandarin Duck" color rose sharply during the World Cup. After three generations of evoPOWER, in February 2017 PUMA unveiled the fourth-generation evoPOWER Vigor 1, which is still an exaggerated design, equipped with the iconic AccuFoam technology, and solves the criticism of the large bulge in the upper of the previous generation. The Pebax material on the sole, which is lightweight and flexible, and with the maximum advantage of the free flexing of the foot, evoPOWER Vigor 1 is Puma's best shooting weapon for the 2017 Champions League, accompanying stars such as Oliver Giroud and Mario Balotelli.