The leader of the football equipment market, in 2016, it was not surprising to occupy the first share of the football circle with 2.5 billion euros. In the 2016-2017 season, La Liga, Bundesliga, Premier League, Serie A, the Champions League, Europa League two continental competitions, and seven second- and third-tier leagues, Adidas' 12 championship teams "dominated" Europe and gave Adidas a grand slam.
Looking back on history, the three bars, dirt and rubber nails make up the entire imagination of "Adidas football". The founder of Adidas, Adolf Dassler, started out as the owner of a handmade sneaker workshop, and co-owned a sneaker factory with his brother. However, the two brothers eventually parted ways in 1948, with the elder brother Rudolph founding Puma and Adolf founding Adidas, beginning a saga that spanned more than half a century.
In the history of football, the "Bernese miracle" is inextricably linked to the claim that "Adidas football boots improve performance". In the 1954 World Cup final in Switzerland, Hungary faced Germany, and it was widely believed that it would be a one-sided match in which Hungary would win the title. Hungary unsurprisingly took the lead in the opening eight minutes, scoring twice in a row, while Germany finally equalised just before half-time. It was raining heavily at half-time, so the German team switched to Adidas' latest development, the world's first rotating inset spike, which reduces the weight of the shoe body, increases the speed of the player's movement, and adapts to all kinds of surfaces. In the second half of the game, the German team achieved a stunner reversal, creating a "Bern miracle".
The most famous in the history of adidas football boots are the Copa Mundial and Predator collections. Timeless black and white colourways, ultra-comfortable leather, handcrafted with 12 studs, this is the Copa Mundial. The Copa Mundial proved to be the best-selling football boot in history, with legends such as Rummenigge, Platini and Zico having played alongside it on the pitch. The Falcon is an eternal hoist, not only helping Adidas out of its debt crisis, but also throughout the football career of football legend David Beckham. Launched in 1994, the first Falcon was a revolutionary feat in the history of football with its cutting-edge rubber fins that added directionality, power and adhesion, and Adidas re-entered the history stage.
With the Falcon, Berserker, F50 and 11Pro all coming to an end, a new chapter in Adidas football is about to begin. In May 2017, the most exciting event was the launch of the Adidas Nemeziz collection. Designed for agile strikers, the Nemeziz collection will take over Messi's exclusive Messi series in 2017-18.
Nemeziz's radical agility, inspired by the bandages on the hands of boxers and the soles of ballet dancers' feet, is new and subversive, in line with Messi's style of play, which is very much in line with Messi's style of play, which is flickering around in tight spaces, tearing through opponents' defenses with his agility and explosiveness. The Nemeziz 17 360 Agility FG is an extremely lightweight soccer boot with a 360-degree laceless bandage upper with a single-layer structure that maximizes barefoot feeling when worn. The material on the front of the shoe has also been adjusted, with the forefoot made of AgilityKnit 2.0 material for a softer and tactile feel. The shoe also features a lightweight outsole and spikes that create perfect traction and turn-and-turn ability, making it ideal for strikers and is Adidas' top-of-the-line football boot to date. In addition, Adidas also has two main series, ACE and X, which are designed for speed people, and if you are more concerned about comfort, you can also choose the Copa series.