In the past, GUCCI was loved by the upper class for its noble, sexy, cool and glamorous characteristics, and once became the consumer darling of business people. Over the years, faced with the dilemma of a weak brand, the financial report shows that the brand's revenue has declined for two consecutive years. In 2015, GUCCI finally decided to change its mind, appointing Rome-based Alessandro Michele as its new creative director, and since then, GUCCI's tonality has changed dramatically, from the luxury and sensuality of the past to the literary retro of the present. THE CHANGE IS ALSO REFLECTED IN THE NUMBERS, IN 2016 GUCCI FINALLY RETURNED TO REVENUE GROWTH, WITH THE BRAND'S REVENUE IN THE FOURTH QUARTER OF 2015 UP 4.8% COMPARED TO THE SAME PERIOD IN 2014. In Kering's latest Q1 2017 earnings report, Gucci achieved its largest revenue growth in 20 years, contributing one-third of Kering's revenue. "I broke all the rules," Michele said. IT CAN BE SAID THAT UNDER HIS STEWARDSHIP, GUCCI HAS BLOSSOMED INTO A NEW LIFE.
 
Michele likes to add various natural elements to her designs, such as flowers, birds, insects and fish, so watching GUCCI's shows may have a feeling of dazzling. IT'S NOT EASY FOR ORDINARY PEOPLE TO WEAR GUCCI FASHION, AND IT'S NOT EASY TO CONTROL GUCCI SHOES. The design of the new season of GUCCI women's shoes is staggering, but the goods on the domestic official website are relatively simple and low-key, and the wearability is very strong, especially the mid-heel loafers, the simple basic model is decorated with GUCCI's classic pearl elements, double G and webbing and other eye-catching logos that GUCCI has inherited to this day, the combination of classic and fashion, very good to match clothes, and the black commuting is no problem at all.
 
Michele's "maximalism" appeals to millennials who are both looking for quality and content, and we have to admit that GUCCI is currently the most talked about luxury brand, and compared with the "favorite of successful people", GUCCI is now more favored by those who have money and taste.