UGG Australia United States
UGG Australia's road to popularity has always been accompanied by singing and declining, and has always been regarded as a thorn in the side of the fashion industry, and has been criticized as the ugliest in history; Parent company Deckers sales declined, and some people laughed that the fashion industry raised a glass to celebrate; Despite the proliferation of counterfeit goods after rapid development, Deckers has been the biggest contributor to the transformation of UGG from a category to a brand in just 20 years. UGG originally means Ugly boots, and these snow boots are simply sewn by wrapping the feet in woolen sheepskin. In the beginning, UGG was the name of a type of shoe, not just a brand. Before American manufacturer Deckers bought the UGG Australia brand, its customers were targeting a niche of surfers who were not particular about aesthetics. Because UGG is not only comfortable and warm, the thick wool inside can quickly absorb moisture from your feet, keeping your feet dry. But at that time, because of its ugly appearance and difficult to match, it was difficult to enter the eyes of opinion leaders in the fashion circle. UGG has been on the market for a dismal first year of sales. After Dechers took over the UGG brand, it was found that with exquisite materials (must be Australian A-grade non-shearling) and comfortable foot feel, UGG can completely break the special...