Anyone who has seen "The Queen Wears Prada" will remember the line: "From the moment you put on those Jimmy Choos, you sold your soul". Jimmy Choo was born in 1990 as a rising star, and has developed from handmade shoes to machine mass production. Core financial figures for 2016 showed Jimmy Choo sales of £364 million, up 14.5% year-on-year. Footwear is the core product of the Jimmy Choo Group and was the main driver of growth in the 2016 fiscal year, accounting for 75% of total sales.
 
Jimmy Choo was co-founded in 1996 by Chinese designer Yangjie Chow and British fashion editor Tamara Yeardye Mellon. The 4-inch heel is one of the biggest features of Jimmy Choo's design, and this height is the perfect combination of balance and aesthetics, while also taking good care of the health of the feet. Jimmy Choo himself was the designer of the British Princess Diana's royal shoes during her lifetime, and the favor of the Moroccan princess and other royals made Jimmy Choo's footprints not only limited to star life, but also rich in a royal temperament full of mystery. In "My Love from the Star", Qian Songyi is out of stock at the same popular counters around the world, and Angelababy also stepped on Jimmy Choo's crystal slippers at her wedding. It's the precise 4-inch heel and simple and elegant design that make Jimmy Choo a must-have shoe for countless actresses.
 
The biggest feature of Jimmy Choo's shoe design is the thin strap design. The classic Daisy, with its thin straps on the instep and ankle of the sandals, is the "Peugeot of Peugeot". In 2013, 10 of Jimmy Choo's iconic shoes were reimagined by Creative Director Sandra Choi, once again reminiscent of the brand's archival footwear for fans of Jimmy Choo. And the most impressive thing is the FEATHER feather heels worn by Carrie, the heroine of "Sex and the City".
 
Jimmy Choo has covered all the product lines that a brand with a high heel background can get into, but it is difficult to rely on launching new products to keep sales growing. Since Jimmy Choo was bought by Swiss luxury goods holding company Labelux for £525 million in 2011, his performance has only improved by 30% in three years, which is much lower than in the past. While both the founders of Manolo Blahnik and Christian Louboutin still maintain absolute control over their brands, Jimmy Choo approaches them very differently. Every time a new product line emerges, professional managers bring in a new design team or simply license the entire product line.
 
Jimmy Choo and Manolo Blahnik are both brands that have been hit by TV dramas, and in terms of the history of shoemaking, MB's shoemaking craftsmanship is more exquisite and completely restores the essence of Italian handmade shoes. And JC has changed from Zhou Yangjie's handmade production to machine mass production, and there are two discount seasons every year, and basically all styles will be discounted. Because Zhou Yangjie is an Asian designer, he took into account the characteristics of Asians with a wide and high instep in the shoe type, and the shoes he made are more suitable for Asian women than MB, with higher wearing comfort and not too painful. Jimmy Choo's price ranges from 3,000 yuan to 10,000 yuan, so you don't have to worry about finding the right style for your daily commute and party queen.
 
Unfortunately, the Jimmy Choo brand has changed hands several times, and now it has little to do with Yangjie Chou himself, and it has a bad reputation among fashion bloggers. In contrast, the designers of Manolo Blahnik and Christian Louboutin still firmly control the absolute dominance and design direction of the brand, while Jimmy Choo's designs are often criticized as "soulless", and their popularity is gradually declining. Jimmy Choo Couture brand for celebrities, dignitaries and other high-end custom shoes, starting at 650 pounds (equivalent to about 5,616 yuan) and the most expensive one is 7,500 pounds (equivalent to about 64,800 yuan), which is a real "luxury".