Ferragamo's gold-tone clasp "Ω" has always been the most visible symbol when identifying its leather goods, shoes and even hair accessories. Salvatore Ferragamo, a shoe king, dreamed of becoming a shoemaker since he was a child, and at the age of thirteen he opened his shop. Ferragamo has a history of working with the film industry, and in the twenties of the twentieth century, Salvatore began to create the dress shoes and film shoes that stars needed: cowboy boots, Romanesque or Egyptian sandals. Hollywood stars such as Greta Gustafsson, Sophia Loren, Audrey Hepburn and Marilyn Monroe have all fallen in love with Salvatore Ferragamo's heels.
 
Monroe's most iconic image is the glamorous moment of stroking her skirt through the subway vent in "The Seven Year Itch", and the shoes she wears on her feet are Ferragamo's post-war triumph - a pair of metal-encrusted 18K gold stiletto sandals. With an F-shaped heel and invisible laces threaded with nylon threads, these shoes are feminine and represent the sensual design direction of Ferragamo's women's shoes. In American high society at the time, Salvatore Ferragamo's custom-made shoes became the standard for socialites attending banquets.
 
In 1947, Mr. Ferragamo became the first shoemaker to win the Naiman Marcus Award, the "Oscar of the fashion industry", for his transparent glass shoes. In 1957, he had created more than 20,000 designs and registered 350 patents. Back in the 1920s, there were nearly 50 sizes per style. Using only the finest leathers, each pair of Salvatore Ferragamo takes 10 days to make, with 5 days spent on lasts. There are a total of 134 processes in the whole production, which are participated and guided by professionals, and the procedures such as modeling, leather cutting, upper installation, and especially the final stitching and finishing are still handmade.
 
Today, Salvatore Ferragamo is one of the largest luxury groups in Italy. In the 2016 financial year, Salvatore Ferragamo's net profit rose to 201.9 million euros from 172.7 million euros in the 2015 financial year, better than the market forecast of 195 million euros. According to the latest financial report data, Salvatore Ferragamo's ready-to-wear sales increased by 0.6% year-on-year, and footwear sales increased by 1.7% year-on-year. Asia-Pacific remains the brand's largest market, contributing 36% of the company's revenue; The Chinese mainland market is encouraging, but Hong Kong remains weak.
 
After the death of Salvatore Ferragamo, the eldest daughter, Fiamma, a recognized talent in the fashion industry, designed the Vara in 1978 with a bow ballerina, which is still produced today and is the most widely sold pair of women's shoes in the world. The 3cm Vara low-heeled pumps are versatile and elegant, making you feel like you're on the ground. The most classic of the heels style, Carla, is a must-have in the workplace, even for girls who don't know how to wear high heels. For girls who need a more sensual effect, you can consider 7cm upwards. Most of Ferragamo's products are made of inner platforms, which increase the height and allow you to walk like flying. In addition to the bow, Ferragamo's signature element is the Gancino clasp, which is inspired by the door of the House's headquarters in Florence, which changes every year on bags, sunglasses, shoes and fragrances. Ferragamo also has a number of out-of-the-box limited editions, such as the lace-up shoes from Aquazzura designer Edgardo Osorio's limited edition collection, which features polka dots and rainbows for a playful and colorful look.
 
One of the things that Ferragamo has endured is that it's easy to wear and never go wrong. Salvatore Ferragamo once asked the former Romanian empress: "Are you at ease on your feet?" "Comfortable?" She replied, "With these shoes, my toes feel like they're swimming." ”