The "Cinderella" in the footwear world retains the excellent handmade shoe tradition and conveys the wild Italian sensuality. Giuseppe Zanotti hails from the small Italian town of San Mauro Pascoli, a remote town known for its traditional shoemaking techniques. Giuseppe Zanotti used to be a music DJ, drawing on his hometown's long shoemaking tradition and his personal love of fashion, and in the early 90s, Giuseppe Zanotti began working with a number of artisanal shoemakers as a freelance designer. Giuseppe Zanotti later decided to create his own brand, he bought the Vicini shoe factory and began to design and create more creative styles, inlaid jewels for the heels and hired embroidery craftsmen to create the finest shoes. In 2000, the first Giuseppe Zanotti boutique opened in Milan and since then there are more than 100 points of sale worldwide. According to statistics, Giuseppe Zanotti has an annual revenue of about 12 million euros and a market capitalization of about 300 million euros.
 
Giuseppe Zanotti likes to use imitation gems to transform snake and dragon totems into sexy symbols, and the heels are surprisingly high, which is Lady Gaga's favorite. Giuseppe Zanotti's heels have become a red carpet staple, and neither Taylor Swift nor Gwen Stefani are afraid to bump into their shoes and wear them to major events. Sandals are the most complex of Giuseppe Zanotti Design's footwear creations, often using laser-cut leather or intricate jewellery embellishments that take a long time to complete. Stars who love Giuseppe Zanotti women's shoes include Cameron Diaz, Jennifer Lopez, Ivanka Trump, Beyoncé, Paris Hilton, Britney Bran, and many more.
 
However, many of the chunky soles in Giuseppe Zanotti's heels, also nicknamed "donkey hooves", are suitable for women with small statures. Fur, embroidery and many other luxurious elements are combined with a thick sole, and the style is exaggerated and original.