Hengan Group's main brand, the first-line brand of facial tissue, began in 1985. Xinxiangyin is the No. 1 brand in the tissue/roll paper industry in China's brand power index (C-BPI), the leading brand in the household paper category in 2015, and the most valuable brand in 2015 with a brand value of 8.699 billion yuan. Xinxiangyin brand household paper has won the first place in the comprehensive market share of similar products for 11 consecutive years. In the "Consumer Reports" evaluation, it can be seen that the paper absorption performance of the Xinxiangyin brand is relatively good.