Procter & Gamble's facial tissue brand, which has been selling in the United States for nearly 50 years, has been recommended for strength and softness in the U.S. Consumer Reports. The technology used in Puffs tissue paper was more innovative in 1960 and has very good toughness. In addition, Puffs has won the 2007 AIM Health Product Packaging Marketing Award for its outstanding performance in product packaging, with wheels, spots, rainbows and light pillars bringing people a fresh and pleasant feeling. Although Puffs is not well-known in China, its products have excellent performance and high-end positioning, which is worth starting for those who pursue quality of life.