Recommended models of electric kettles: K203, K208
 
Jinghui Group has more than 10 years of experience in small household appliance OEM, and has undertaken the design and manufacturing business of international first-line home appliance brands such as Delonghi, Kenwood, Breville, etc., and has accumulated strong technical advantages. In order to enter the domestic market, Jinghui established a subsidiary, Beiding, and the domestic sales of Beiding electric kettles are mainly developed and produced by the company. At present, Beiding has counters in high-end shopping malls and department stores in China, and the flagship K208 is as high as about 1300 yuan, and its market positioning is significantly higher than that of mainstream brands such as Midea and Supor.
 
The main selling point of Beiding electric kettle is the appearance design, which has won the German Red Dot and IF Design Awards for many times. K208 can best reflect the market strategy of Beiding, it is not equipped with the standard multi-stage water temperature selection and constant temperature insulation function of the flagship machine, but tries to improve the ornamental value of the electric kettle. The K208's sleek body and fresh and elegant colors are reminiscent of De'Longhi electric kettle, but it has a sparkling crystal on the lid that is more eye-catching. However, the price of more than 1,000 yuan is not very competitive among similar products. Another product in the same series, K203, is very close to K208 in terms of design and material, but the lid ring of K203 is not inlaid with crystals, and the price is reduced by 500 yuan.