GoWise USA is a subsidiary of Ming's Mark in the United States, which mainly promotes cost-effective air fryers, and its market share in the United States exceeds that of Philips and other brands, ranking first. The GoWise 8-in-1 Air Fryer was even named the best air fryer in 2018 by the American media USA TODAY, which shows that its market position is not only achieved through price wars, but also the heating performance and cooking effect of the product.
 
The GoWise USA air fryer abandons the tough and rugged design style of American home appliances, and the body is round and brightly colored, which is a typical three-dimensional/drawer-type product. Compared with Philips, which often sells for thousands of yuan, GoWise USA's market layout is more in line with the needs of ordinary consumer groups, and its air fryer generally only costs about 500 yuan, which is also approachable in the Chinese market.
 
In most cases, the GoWise USA Air Fryer can be used directly to the ingredients, set the temperature and time, and press the power button again to start cooking. If you see the fan blades flashing on the display, it means that the heat flow in the pan is circulating to bake the ingredients. At the same time, the power icon is flashing, which means that the temperature in the pot is rising, and it will stop when the set temperature is reached. When cooking is complete, the machine will beep and switch to standby mode without burning food. Compared with traditional ovens, the timer time of 30min may seem shorter, but when cooking supermarket-bought snacks such as frozen french fries, chicken wings, and bone and flesh, it generally does not take more than 30min, and making snacks is the main purpose of the air fryer. Users with the same interests can buy GW22638 or GW22639, and the main difference between the two is the color.
 
Air fryers on the market can cook food without preheating, and the GoWise USA air fryer also uses the same structural design. But if you are making popcorn, it is recommended to preheat it for 5min, and the texture will be more crispy. For users who love French fries, there is no need for this, but when baking, be careful not to fill the basket and let the hot air fully wrap the fries, so that the heating will be more thorough. To bake the golden fries, remove the frying basket and stir two to three times in the middle of cooking. However, the GoWise USA air fryer does not have a "automatic pause when the basket is taken out", so users should not put their hands under the machine to prevent burns when operating it.
 
GoWise USA's air fryer is ETL certified, which means it meets the electrical safety standards of Edison's testing laboratories, and users don't have to worry about accidents caused by leakage, short circuit, or tripping. However, the voltage of the GoWise USA air fryer is 120V, and consumers should pay attention to the cost of the transformer when comparing the price.
 
Compared to the oven, the air fryer is much smaller in size, but it still takes up more space in the kitchen. The dead weight of the air fryer is also large, which is easy to leave marks on the table, and there are certain requirements for the bearing capacity of the countertop. GoWise USA is a leader in the industry, but it has not yet found a suitable solution to these problems.