TCL Group is one of the largest consumer electronics enterprise groups in China, TCL Lighting is an important industry of TCL Group, is the earliest high-tech enterprise to obtain energy-saving certification in China, the main formulation unit of China's LED energy efficiency standards, and ranked 45th in the top 100 LED lighting industry in China in 2016.
 
TCL and the United States are very similar to each other, are home appliance giants to the lighting market diversification products, the early operation strategy is not much different, are through mergers and acquisitions of similar enterprises to grow their strength rapidly, Midea mergers and acquisitions of Jiangxi Guiya Lighting, TCL is in 2003 and Baoji North Lighting after the formation of a joint venture company, formally established the electrical lighting division. From the point of view of time, TCL lighting entered the industry ten years earlier than the United States, but TCL's current development momentum is not as good as the United States, "2017 Top 100 List", although TCL lighting did not submit an application, but ranked about 68 according to performance, compared with the 42nd place of the United States The gap is not small.
 
TCL and Ruifeng Optoelectronics, Canyuan Optoelectronics (Wafer Optoelectronics) jointly established Huarui Optoelectronics, TCL accounts for 51% of the shares, mainly engaged in the R&D and manufacturing of LED device packaging, backlight modules, LED lighting modules, etc. and their supporting products, and has a certain foundation in the upstream of the LED industry chain. However, judging from the available information,Huarui Optoelectronics is mainly LED backlight business,Complement the upstream and downstream of TCL TV,And the imported LED chips used in lighting products are likely to come from Taiwan。
 
On the one hand, the parent company of the group has abundant funds, and can quickly expand its strength through mergers and acquisitions of upstream and downstream enterprises at the beginning, with a high starting point, and can make full use of the group's channels and have the advantages that start-up brands do not have; But on the other hand, the subsidiary relies heavily on the parent company's attention to the business, such as in 2004, TCL lighting revenue has exceeded 500 million yuan, but then due to the poor internationalization of TCL Group, there is no time to take care of the lighting business, to 2017 revenue is only about 400 million yuan, compared with more than ten years ago but declined.
 
In addition, due to the large number of large group businesses, the voice and attention of each business department mainly depend on its market performance, and the lighting industry pattern is loose, the brand is numerous, even a few leading enterprises only account for 3-5% of the entire industry share, which makes it difficult for the lighting business unit to formulate targeted strategies to seize market share.
 
In the lighting industry, an annual revenue of more than 2 billion yuan can be called a first-line brand, and TCL lighting's revenue in 2017 is only 400 million yuan, which is less than 1% in front of TCL Group's annual revenue of more than 100 billion yuan. In other words, it is common for lighting to be undervalued in the business of home appliance giants, which further limits the development of the lighting business.
 
TCL's current lighting products are mainly lamps and lanterns, the number of light source products is probably the least among the major brands, only a small number of LED bulbs and tubes are on sale, and the specifications are not very complete, LED bulbs are only 5W/7W such low-power products, and the unit price is up to 4 yuan / watt, the overall cost performance is obviously not as good as the United States.
 
However, TCL bulb LED still has some bright spots, focusing on high life, high brightness, full circumferential light, and not dazzling. The nominal life reaches more than 30,000 hours, much higher than the 15,000-20,000 hours of other brands, the light transmittance of the thin lampshade can reach 90%, and the traditional acrylic material is only about 70%, that is to say, under the same power, the brightness of the TCL bulb will be higher, and the lamp body is made of integrated aluminum, which will have better theoretical heat dissipation, while the disadvantage is that there are only small power products, and there are not many options.