Panasonic lighting products in Japan market share of nearly 4 percent, is well-deserved Japan's first brand, and Toshiba together is known as the two major super brands in the Japanese LED lighting market, these two market shares can account for 70% of the Japanese general lighting market.
 
Since entering the LED era, the profits of international lighting brands have been continuously diluted, and Panasonic, Philips, Osram, etc. are facing the same industrial contraction problem, and have successively closed two factories in Hangzhou, China, Indonesia and China. However, unlike Philips, Osram and GE's choice, Panasonic still regards the lighting electrician business as an important business, and conforms to the trend of smart home development, and has launched a new lighting flagship product - "Shiyue Light", which supports Shiyue color mixing and Bluetooth control system, focusing on health and comfort.
 
Panasonic's LED lighting products use imported Seoul Semiconductor or Nichia's LED chips, both of which are in the first echelon in the world. Among them, Nichia is one of the top companies in the field of LED packaging, with technical strength at the forefront of the world, and its market share ranks first in the world. Generally speaking, the light source products such as light bulbs are square LED patches, judging from the official website of Nichia, Nichia LED square chips are like mobile phone SIM cards, leaving a missing corner, so it is relatively simple to distinguish.
 
Because of this, the biggest highlight of Panasonic lighting products is the high comprehensive efficiency, such as Panasonic input power of 4W products (brightness equivalent to 40W incandescent lamp), the maximum light efficiency can reach 85.0lm/W, the input power of 6.9W products (brightness equivalent to 60W incandescent lamp) can also reach about 80lm/W, while most similar products of other brands have a light efficiency of only 70-75lm/W.
 
But even so, it is an indisputable fact that Panasonic's brand power in Chinese mainland is weak, and the halo of the first in the Japanese market obviously does not play much role in the Chinese market. According to the "Top Ten Lighting Fixture Brands Network Reputation Monitoring Report (2017)", Panasonic Lighting's brand popularity during the monitoring period is low, and there is a large gap with brands such as Philips, Opple, and NVC; Brand reputation and reputation damage performance is also average, comprehensive network reputation only ranked sixth, after NVC lighting, has slipped out of the first echelon, users of Panasonic lighting general impression is "single product", "low cost performance".
 
Judging from the LED light source products on sale in the Panasonic e-commerce flagship store, the style is indeed relatively simple, and there are only 3 products in total, including 1 E27 bulb LED at the lamp port, and the other 2 are candle bulb LED lights at the E14 light port, with a unit price of roughly 3.7-4.3 yuan / watt, compared with Philips, Osram and a number of local brands, the cost performance is indeed much lower.
 
The bulb LED model is BPxxx-830E27, xxx represents the luminous flux level, such as the 9W LED model of luminous flux 806 is BP800-830E27. The series has 3.5W/6W/9W/11W specifications to choose from, each specification has 3000K/4000K/6500K three color temperatures, the light efficiency is about 80lm/W, for the secondary energy consumption products, compared with NVC's equal power products slightly better, other such as shell material, color rendering index and other aspects are decent, no different from other brands, the price depends on the power size of 12.5-40 yuan.
 
Among the 2 candle bulb LEDs, one is a standard candle bulb, and the other is a tail bulb bulb, the two are only different in appearance, and the electrical parameters and specifications are exactly the same, the model is a low-power product, only 3.5W a specification, and the color temperature is only 2700K yellow light. However, unlike bulb LED, the candle bulb LED shell is lead-free transparent glass, rather than PC material, which has better light transmittance, but is easy to produce glare, which is more suitable for use as a light source for lamps and lanterns with covers such as bedside lamps and wall lamps, and is not very suitable for lamps and lanterns such as table lamps and other lamps with exposed bodies.