Sunshine lighting is also a time-honored brand in China, formerly known as Shangyu Bulb Factory, is a national key high-tech enterprise, with an annual revenue of more than 4 billion yuan, in 2017, Sunshine Lighting "full light from the ballasted LED lamp" won the China Light Industry Federation Science and Technology Progress Award, and was rated as an industry leader brand by the China Lighting Association in the same year.
 
Sunshine Lighting ranks second in terms of revenue in China, and belongs to the same first-line brands as Opple Lighting and NVC. However, in the "Top Ten Lighting Fixture Brands Network Reputation Monitoring Report (2017)", although the reputation of Sunshine Lighting is the least damaged, the brand popularity and reputation are relatively low, and the comprehensive brand strength is still at the bottom, which is mainly related to the business strategy of Sunshine Lighting in the early stage.
 
Before 2007, Sunshine Lighting has been based on OEM business, no independent brand, so the sense of presence has been relatively weak, the reputation is not obvious, far behind other local first-line lighting brands in brand building, in the brand heat and reputation as the benchmark of the "report" is undoubtedly more disadvantaged.
 
On the contrary, the biggest advantage of Sunshine Lighting is the leading technical level in China, with more than 50% of the technical indicators reaching the international advanced level and participating in the drafting of 38 national standards. You know, Philips LED products are made by Sunshine Lighting, if the quality is not up to standard, it is obviously impossible to get orders, and at the same time, Philips' demand also forces Sunshine Lighting to increase R&D investment. According to the data of 2017, although the total R&D expenses of Sunshine Lighting are not as good as Opple, the proportion should be the highest in the industry, close to 4%, so it can be said that Sunshine Lighting is a brand that is seriously underestimated.
 
From the perspective of market gravity, sunshine lighting and Opple lighting are diametrically opposed, mainly in overseas markets, export products account for more than 80%, domestic sales are less than 20%, of which Europe, North America and the Asia-Pacific region (excluding Chinese mainland) account for the largest proportion, reaching 42.30%, 20.42% and 13.30% respectively.
 
Although Sunshine Lighting has been emphasizing the deep cultivation of domestic channels in recent years, after all, it is difficult to turn around, and the business data from 2012 to 2017 shows that the proportion of domestic sales has further decreased, from 30% to 15%, and the OEM business and overseas markets are still the focus of Sunshine Lighting. At present, Sunshine Lighting has four production bases in Shangyu, Zhejiang, Xiamen, Fujian, Yujiang, Jiangxi and Jinzhai, Anhui, with a production capacity of 400 million LED light sources and 80 million sets of LED lamps in 2017, the most important customer of which is Philips.
 
On the one hand, the channel sales cost of Sunshine Lighting is the lowest compared with Opple and Foshan Lighting, on the other hand, the increase in R&D investment has led to more technical personnel, and the management rate has been increased, offsetting the cost advantage of sales, and the net profit margin is roughly equivalent to Opple Lighting. At the same time, focusing on overseas markets is also more susceptible to exchange rate and international trade disputes.
 
From the perspective of product line, Sunshine Lighting belongs to the pure downstream manufacturers in the LED industry, LED light sources and products account for about 90% and increase year by year, and there are a small number of energy-saving lighting sources and lamps. Although Sunshine Lighting has always paid little attention to the domestic market, the products are quite complete, including conventional LED bulbs, tubes, and unconventional LED light trays, corn lights, and smart bulbs.
 
Conventional LED bulbs are divided into two series, Guangba series belongs to the medium power LED corn lamp, starting from 13W, supporting "pure light" technology, low frequency flash, light circle series is low-power LED, starting from 2.8W, as an entry product, failed to use "pure light", so there may be a certain amount of strobe. The unit price of most LED light source products is less than 2 yuan/watt, which is slightly lower than similar products of Opple lighting, and even the unit price of smart bulbs is only 3-4 yuan/watt, which is quite cost-effective.
 
If you need a wide range of lighting, Guangba series (FG10021) is undoubtedly the first choice, 13-42W power can basically meet various scenes, including 13W/18W specifications with 3000K and 6500K two color temperature options, can be used in the bedroom, other specifications are only 6500K, can be used in the living room, other electrical parameters, light efficiency in 80-90lm/W, secondary energy consumption standards, some specifications can reach the first level of energy consumption standards, in the same kind of LED products have been excellent.
 
Tmall Poke Ball Bubble has 5W/7W two specifications to choose from,With tmall elf,Voice control switch、Brightness and color temperature,Support warm yellow、Warm white、Bright white three levels of color temperature adjustment,Whether it is used for life or work, it is more suitable。 However, the power is small,Only suitable for small bedrooms、Study or for replacing the lamp source,In addition, you need to cooperate with tmall elf to achieve voice control,It's more troublesome。