Xiaomi may be the company with the most complete smart home layout in China, with as many as 60 million units of hardware connected to the ecological chain, and its market share in Taiwan is as high as 35.1%. When it comes to smart homes, Xiaomi is indispensable, and Yeelight is a manufacturer specializing in the production of smart lighting products in the Xiaomi ecological chain.
Yeelight joined the Xiaomi ecosystem in 2014, its full name is Qingdao Yeelink Information Technology Co., Ltd. (Yeelink), and has partnerships with Google, Microsoft, and Amazon, supporting Google Assistant and Amazon Alexa, so it has a certain audience around the world.
Yeelight products have won many international design awards, Yeelight smart LED ceiling lamp has won the German IF Industrial Design Award and the German Red Dot Industrial Design Award, Mijia Yeelight LED smart table lamp has won the Good Design Japan Good Design Award, the German IF Industrial Design Gold Award and the German Red Dot Industrial Design Award, and the Yeelight smart bulb has also won the American Macworld Award.
Yeelight has been established for only a few years, but the development is very rapid, in the first half of 2016, Yeelight's sales have been close to 50 million yuan, in 2017, the double 11 day of the whole network sales exceeded 21 million yuan, the three platforms of smart lamp sales first, the quality is also relatively stable, the return rate is less than three thousandths, which is a pretty good data in the field of consumer electronics. In terms of revenue, although there is still a big gap between Yeelight and TCL, which has the lowest revenue in the list, the prospects are promising as the entire lighting industry moves towards intelligence.
From the perspective of product line, Yeelight has home lighting series, stage lighting series, atmosphere lighting series and intelligent control series, compared with traditional lighting manufacturers, Yeelight's biggest highlight is the whole line of intelligence, AI technology, BLE MESH technology is widely used in its products, and the whole line of WiFi products supports intelligent voice control.
The home lighting series is mainly Yeelight smart bulb, which is already the third generation of Yeelight's products, the first two generations are no longer on sale, divided into color light version and color temperature version, respectively, priced at 129/99 yuan, from the positioning point of view, the color light version is significantly higher. The basic parameters of the two are the same, both are 10W power, 800 lumens luminous flux, light efficiency 80lm/W, but the color temperature version only supports adjusting the color temperature and brightness of the bulb, and the color light version in addition to the color temperature and brightness, you can also adjust the color of the bulb, if the main demand is ambient lighting, it is more recommended to buy the color light version, and the general lighting needs The color temperature version is enough to be competent.
As a smart home product, the biggest highlight of Yeelight LED smart bulb is that it supports intelligent control, which can be directly connected to the Mi Home APP, Google Assistant and other applications, and the light bulb and status adjustment can be realized only on smart devices such as mobile phones, which is very convenient for users who switch far away from the bed, and do not need to switch and other operations in the dark.