In the consumer market, DAW may not be well-known, but in the field of engineering, DAW Group is the second largest paint manufacturer in Germany, the fifth largest in Europe, and the first in Europe in the field of architectural coatings, with nine brands, each of which focuses on different building materials.
DW Group has a very rich product line, color calibration is second to none in the industry, its tinting system has more than 2 million color formulas, and maintains close cooperation with the German SBG Academy, and has established "D&W Color Institute" and "D&W Academy" in various regions to provide customers with professional color grading systems and vocational skills training.
DAW Group in China is mainly composed of two sub-brands, Caparol and Alpina, each with its own focus. Alpina focuses on the consumer paint market, only making original imported interior wall latex paints, and the products keep pace with the German local market. Caparol focuses on the professional market of waterproofing and thermal insulation coatings for construction, and its products are mainly used for large-scale engineering decoration, and in China, it is controlled by 90% of DAW ASIA, a leading waterproof coating company, and has become the direct controller of DAW ASIA.
DAW's exterior wall paint is attributed to the Caparol brand, because Caparol itself is an elephant, so it is also known as the "German Colorful Elephant" or "German Seven Colored Elephant", with strong brand strength and excellent product performance, its exterior wall paint products are used in landmark buildings such as "Bird's Nest", "German BMW Headquarters Building", "Beijing Diaoyutai State Guesthouse" and so on.
However, Caparol has more waterproof and thermal insulation coatings, and there are few exterior wall paints, mainly CP-362 pure propylene exterior wall paint, which is a topcoat product, using a pure acrylic emulsion formula that is relatively rare in interior wall paint, with good performance in hiding power and weather resistance, scrub resistance and anti-aging performance, and is one of the few exterior wall paint products that can be brushed for wood panel walls.
In addition, this product is imported from the original, and has passed the German Blue Angel certification, which is known as one of the most stringent standards, and its environmental protection exceeds that of most similar domestic products, in terms of pricing, the price of 5 liters barrel is about 500 yuan, and the cost performance is also very high. However, as mentioned earlier, all of Caparol's product lines are basically oriented to the engineering market, which is quite difficult for ordinary individual consumers to buy.