Bose Bear is the world's 10th largest paint company, with revenues of $2 billion in 2017. In the North American home improvement market, Bose Bear's market share is as high as 35%, ranking second, its brand preference rate is second only to Sherwin-Williams, user satisfaction is ranked first, and its exterior wall paint performance ranks first in the United States "Consumer Reports".
 
In the field of coatings, Bose Bear has a small category, only provides architectural coating products, and was initially only sold in Home Depot, the largest building materials supermarket in the United States, so it entered the Chinese market with Home Depot as early as 2007, but with Home Depot withdrew from China in 2012, Bose Bear can only be sold through the rest of the offline stores and e-commerce.
 
Bose Bear's products in China are all imported from the United States, and the products keep pace with the American market, and there is no phenomenon of special supply to China, but the number of products is not much, and the exterior wall paint is only Premium Plus, and in order to avoid head-on competition with Master Paint, Xuanwei and Valspar, the overall positioning is very high.
 
Premium Plus is the third-ranked exterior paint in Consumer Reports, with excellent overall coverage, a high score for cracking, mildew and dust resistance, second only to its own Premium Plus Ultra, up to 9 years of non-fading and peeling, excellent durability, good coverage with just one coat of coating, and easy to apply.
 
In terms of environmental protection, Premium Plus has only 50 grams of volatile organic compounds (VOCs) per liter, which is lower than most domestic interior wall paints, but it is not recommended to use on interior walls, because the heavy metal content of exterior wall paints far exceeds that of interior wall paints, and long-term exposure is harmful to human health.
 
Premium Plus is priced at only $28 in the United States, and 1 gallon (3.66 liters) per barrel can paint 23-37 square meters of walls.