Nippon Paint is a world-renowned paint manufacturer and the largest paint company in Asia, with an operating revenue of $5.57 billion in 2017, ranking fourth in the world. In the Chinese market, Nippon Paint is the overlord of the latex paint industry, and its interior wall coatings rank first in terms of domestic influence.
 
Although Nippon Paint was founded by the Japanese Nippon Paint Group, it has been responsible for Nippon Paint's paint business in Southeast Asia by Singapore Lishi Group, Nippon Paint China is also affiliated to Lishi Group, and the equity of the two sides penetrates each other, so it is difficult to strictly define Nippon's territory, but it is still customary to think that Nippon Paint is a Japanese company.
 
Nippon's paint business is mainly divided into architectural decorative coatings, automotive coatings, general industrial coatings and household coatings, of which the architectural decorative coatings business is Nippon's core business, accounting for as much as 53%, and in 2017, sales in China alone accounted for more than 40% of Nippon's global revenue.
 
Since China is Nippon's most important market, its products, like Dulux, have been fully localized, which helps to reduce costs, but because of the relatively loose national standard, most of the products are not as environmentally friendly as imported products.
 
It should be said that Nippon's current overall development momentum is stronger than Dulux, and it is not an exaggeration to say that Nippon is China's first civil paint brand, but specifically in terms of exterior wall paint, Nippon may be slightly inferior, mainly because the number of products is too small, only balcony paint, dream thousand colors and three series of house weathering.
 
From the functional point of view, the Wudebao weather-resistant series should belong to the elastic exterior wall paint, its primer can effectively fill the fine seams, and also has a variety of three-dimensional latte effect, and the topcoat can be applied under the conditions of -10 °C to 80 °C, with good covering performance, which can cope with wall cracking, mildew and fading, which is more suitable for new construction. The weather-resistant series has two specifications, 4.5 liters and 16 liters, each liter can be painted with 11 square meters of wall surface, and the corresponding specifications can be selected according to the actual usable area.
 
However, the adjustable colors of the Weatherproof series and the balcony series are limited, so if you have a demand for color, you can buy the "Dream Thousand Colors" series. There are more than 1,000 colors to choose from, weather resistance and coverage, and the price of 4.5 liters is only about 400 yuan.
 
Surveys show that Chinese use exterior wall paint mainly to paint balconies, so Nippon Paint has also launched a balcony series in response to this habit of Chinese people. The balcony environment is sunny, humid, easy to breed bacteria, so Nippon Paint balcony paint mildew and alkali resistance performance is excellent, the test report shows that its resistance to common bacteria such as Staphylococcus aureus is 99.99%, in line with China's first-class antibacterial coating standards. In addition, the specification of Nippon Paint balcony paint of 3kg (2.14 liters) per barrel is also very suitable for the area of about 30 square meters of balcony, and the price is 380 yuan.