With a history of 100 years, Nikon is indistinguishable from Canon in the field of SLR cameras, ranking second in the overall camera market share. In the field of portable digital cameras, Nikon has many years of technical reserves, but not many products are actually put on the market. At the beginning of 2017, Nikon's high-end card machine DL series was cut off due to image sensor problems half a year after its release, and it was not successfully listed, resulting in Nikon completely losing the competition for the high-end card market.
 
The selection of telephoto cameras is very rich, with Sony, Canon, and Panasonic all having a large number of telephoto products, and the Sony RX10 with a one-inch sensor is one of the best. In the face of Sony or Panasonic cameras with large sensors, Nikon's small sensor is difficult to match in terms of image quality, but when it comes to lens zoom factor, Nikon has the advantage and can shoot farther away.
 
The Nikon COOLPIX P900s, priced at 3000 yuan, uses an equivalent 24-2000mm lens that can perform 83x optical zoom and supports 5-stop optical image stabilization. Not only does it cover the daily focal length, but it can also be placed on a tripod to zoom in on the entire image of the moon and clearly capture the craters on the surface of the moon. The P900s has an electronic viewfinder and a reversible screen, and a variety of wave wheels for good handling, and the size of a mid-size DSLR, but it's still quite portable for a camera with zoom capabilities. The P1000, which is priced at about 6500 yuan, increases the zoom factor to 125 times, and the farthest equivalent focal length is 3000mm, which is the camera with the longest focal length that most consumers can buy, comparable to an astronomical telescope, and supports 4K video shooting.
 
However, the application scenarios of such high magnification are very limited, and the image resolution of the large zoom lens is low, and the image quality of the small sensor will drop rapidly when shooting the dark-lit picture, so it is difficult for the camera to shoot anything other than the moon in the dark. Cameras with larger sensors have higher clarity and low-light performance, and the P900 can also achieve telephoto capabilities close to those of the P900 with digital zoom or frame cropping.