The Leica red Cola logo has a special appeal for photography enthusiasts. As the most important camera brand in the film era, Leica miniaturized the already bulky camera and set the standard for 135-format cameras. Over the past 100 years, countless photographers have used Leica cameras to capture scenes we know well, such as portraits of the romantic revolutionary Che Guevara and the "kisses of victory" embraced by men and women in Times Square. Leica's achievements in the field of optics do not need to prove themselves, Huawei mobile phones, Panasonic cameras, and other manufacturers that cooperate with Leica are marked with the "Leica" logo in the most conspicuous place to endorse their image quality.
 
Leica cameras bear many marks of the times, and when it comes to Leica today, more people think of high prices, hand-ground lenses, and retro body, while few people remember that it was once a brand that changed the shape of the camera and was determined to innovate. The optical quality of Leica lenses is unquestionable, but the cameras of the past have always given the impression that their electronic performance is backward. Leica has in-depth cooperation with Panasonic in the field of portable digital cameras, and most of the digital cameras within 10,000 yuan are basically produced by Panasonic, and Panasonic's advanced electronic technology can make up for Leica's disadvantages in this regard.
 
The Leica D-Lux Typ 109 is the vest version of the Panasonic LX100, a well-received camera that is almost identical except for the housing. The Leica V-Lux Typ114 is a vest version of the Panasonic FZ1000, a large-zoom camera with a one-inch bottom, with specifications comparable to the Sony RX10, and was also the main model of Panasonic. In addition to having the iconic Coke logo, these cameras have a longer warranty period from one year to three years than their Panasonic counterparts, and the workmanship is also better.
 
However, it has been several years since the release of these two cameras, and now they look a little old, and the same models of Panasonic have been taken off the shelves, while the Leica Typ 109 has risen from the initial price of 6000 yuan to 8000 yuan, and the price of V-Lux has increased from 7000 yuan to 9000 yuan. At the end of 2018, the D-Lux 7, an upgraded version of the D-Lux Typ 109, was announced, and the prototype was naturally Panasonic's LX100-II, which was $200 more expensive than the LX100-II, which is a premium for Leica's trademark and design.
 
If you feel that the Panasonic vest version of Leica is not a pure Leica, then the Leica Q, which costs 34,000 yuan, is completely designed and manufactured by Leica. The Leica Q is a full-frame camera, and for the Leica brand, full-frame has a different meaning. Full-frame refers to a sensor the same size as 135 film, which is the result of Leica's refinement of large-format cameras over a hundred years ago, a standard that has been used to this day and has influenced the shape of today's cameras. The most classic Leica camera is the rangefinder camera, but the Leica Q does not follow the rangefinder design and is a completely modern camera.
 
The Leica Q supports autofocus, which is a normal feature in itself, but it is the first time that it has appeared on a Leica full-frame camera. Perhaps thanks to Panasonic's technical support, the Leica Q's focusing speed is not slow, supporting 10 high-speed continuous shooting frames per second, which changes the impression that Leica's electronic performance was weak in the past. The optics are still at the heart of the Leica camera, and the Leica Q uses a 28mm F1.7 wide-angle large-aperture fixed lens, which is a full-frame large-aperture lens capable of autofocusing, and the size of the lens is very small. Leica is the only lens in the world that still produces lenses by hand grinding, and the top cover of the Leica Q is not made of pressed aluminum sheets, but is cut from a single piece of aluminum alloy, and the extremely low production volume directly pushes up the price of Leica.
 
100 years of history has given Leica the king of cameras, and its strict craftsmanship standards and minimalist and practical brand core have made Leica prosperous for a long time. Leica cameras are expensive, but they are the most valuable of all cameras. Among Leica portable cameras, the Leica Q is the most distinctive. As for D-Lux and V-Lux, although the "pedigree" is not so pure, it is more practical, the price is more affordable, although it is more expensive than the Panasonic prototype, but it is indeed different in appearance, warranty, service, as for whether it is worth paying an extra premium, every photography enthusiast has a rod scale in his heart.