Fujifilm is a romantic film company with a history of more than 80 years, and is famous for its films. Fujinon lenses have an important position in professional film and television shooting, and Fujifilm EBC coating technology is known as the "world's three major coatings", which is as famous as Carl Zeiss. Fujifilm cameras have a retro appearance, excellent workmanship, unique color performance and film simulation functions, and Fujifilm cameras are loved by humanistic photography enthusiasts.
 
Fujifilm released the X100 in 2010, which features a rangefinder-like design, with an optical viewfinder in the upper left corner, similar to a Leica rangefinder. The X100 body is equipped with an APS-C format sensor, and the imaging area of the sensor is the same as that of mainstream SLR cameras, and the Fujinon 35mmF2 prime lens only protrudes from the body by 2 cm, which has good image quality even at the maximum aperture. The portable body and retro shape of the rangefinder make the X100 a classic street camera, but the camera does not have a lens-linked ranging function, which cannot perform macular focus like a real rangefinder camera, and manual focusing also requires the help of an electronic screen to check the focus.
 
X100 has now developed to the fourth generation X100F, priced at about 8000 yuan, with Fujifilm's new generation of 24 million pixels without low-pass filter sensor and flagship-level X-Processor Pro image processor, the sensor integrates 325 phase focus detection points, the core configuration is the same as Fujifilm mirrorless flagship X-PRO2, improving the problem of slow focusing in the past X100 series. Although the X100F is not a true rangefinder camera, its built-in hybrid viewfinder is also unique in the industry, with an integrated electronic viewfinder in the optical viewfinder, a dedicated paddle on the body that allows the user to switch between the two viewfinders with one click, and a small part of the electronic screen can also pop up in the optical viewfinder to check the focus, so that the viewfinder that cannot be linked to the ranging can also have the focus function.
 
It can be said that the photoelectric hybrid viewfinder on the X100F is a function full of feelings, and many people's sideshaft dreams are fulfilled with modern technology, but this complex mechanism will undoubtedly greatly increase the manufacturing cost and will not actually help to take pictures. If you don't need this function, then the 2018 market XF10 may be a more affordable choice, using 24 million pixel APS-C sensor, the lens is equivalent to 28mmF2.8 lens, the price is less than 4000 yuan, the image quality is not inferior to the price doubleX100F, the handle is wrapped in leather, the shape is still retro, but the fuselage lacks physical buttons and turntables, the control relies on the touch screen, and the positioning is more inclined to mass consumers.
 
Fujifilm X100 series also has X100S, X100T and other discontinued old models, the price is much lower than X100F, but the new is not easy to buy, if you can find the newer second-hand is also a very cost-effective choice. Fujifilm also has several four-proof cameras of about 1,000 yuan, although the image quality is not as good as today's mobile phones, but it is sturdy and reliable, and can cope with harsh outdoor environments.
 
Compared to cookie-cutter phones, cameras are much more differentiated, and each brand has its own characteristics, so all kinds of users can find a camera that satisfies them. If Sony is a "straight man of science and engineering" with strong hardware but lack of humanistic care, then Fujifilm is the complete opposite of Sony. You can definitely buy a more powerful camera for the price of a Fujifilm camera, but Fujifilm has a way of making people fascinated and forget about the parameters of the equipment. The unique film filter makes Fujifilm's direct photos very pleasing, and although the filter on the phone can achieve a similar function, the experience of saving this two-step operation is completely different.