Zhengzhou Nissan Automobile Co., Ltd., Ruiqi, one of the top ten brands of pickup trucks, belongs to the Dongfeng brand of Zhengzhou Nissan, a leader in the domestic high-end pickup truck industry, and a vehicle manufacturing enterprise integrating vehicle sales, parts sales, information feedback and after-sales service
Ruiqi pickup belongs to the Dongfeng brand of Zhengzhou Nissan, and is listed as the three major sub-brands of Dongfeng along with "Dongfeng Fengxing" and "Dongfeng Fengshen", which has also received strong support from both Nissan and Dongfeng shareholders. In 2012, China's automobile production and sales gradually became rational, and the domestic automobile market has entered an era of "micro-growth". As early as 2004, after Zhengzhou Nissan joined the Dongfeng system, it put forward the strategy of NISSAN and Dongfeng brand going hand in hand, and in 2005, it launched a completely self-developed Dongfeng self-owned brand model Ruiqi pickup. In 2012, Zhengzhou Nissan based on the dual brand, through continuous absorption, digestion and penetration, vigorously strengthened the construction of Dongfeng's own brand. Zhengzhou Nissan Automobile Co., Ltd. was established in March 1993, is a Sino-Japanese joint venture vehicle manufacturing enterprise, in October 2004, reorganized into the Dongfeng system. At present, it is a national high-tech enterprise, a nationally recognized enterprise technology center, and the winner of the 2011 Henan Provincial Governor Quality Award. It has a total of more than 4,000 employees. The company is positioned as the main development base of Dongfeng and Nissan dual-brand LCV products, and has long been committed to the specialization of light commercial vehicles and the high-end of market segments.
Zhengzhou Nissan Automobile Co., Ltd. was established in March 1993, is a joint venture between Dongfeng and Nissan vehicle manufacturing enterprises, with more than 4,600 employees, with 952 professional and technical personnel, including 2 doctors and 166 masters. It has a full value chain business system from product research and development, supply chain management, manufacturing to marketing services.
Zhengzhou Nissan has two brands, three automobile categories and six major models, including NISSAN brand including NISSAN pickup, Paladin SUV and CDV model NV200, Dongfeng brand including Chengdongfeng Fengdu urban SUV MX6, Shuaike high-end compact business vehicle, Ruiqi pickup truck and its multi-purpose vehicle, ranking among the top three in the domestic pickup truck market for many years, and is one of the enterprises with the most complete coverage of LCV (light commercial vehicle) products in China.
Zhengzhou Nissan currently has more than 220 first-class dealers, nearly 600 second-level dealers, and more than 500 special maintenance stations, forming a sales and service network integrating vehicle sales, parts sales, information feedback, and after-sales service. Overseas has formed Africa, the Middle East, Central and South America, Southeast Asia four strategic markets and Eastern Europe, Oceania and many other opportunities of the market, export countries up to 87, respectively in Iran, Sudan, Ethiopia set up overseas KD factories.
In the 23 years since its establishment, Zhengzhou Nissan has adhered to the development of segmentation, and has gradually become a leader in the field of pickup trucks, the creator of SUV and CDV categories, and with more than 20 years of joint venture experience, it provides consumers with high-quality products and services. In the next three years, Zhengzhou Nissan will continue to launch 5-6 new models, covering the two brands of NISSAN and Dongfeng, involving the two segments of SUV and pickup trucks, and adhere to the customer-centric approach, bringing customers a higher car buying and using experience, and the scale of production and sales will reach 200,000 units.
