GAC Gonow Automobile Co., Ltd., established in 2010 by GAC Group and Gonow Automobile, is an advanced pickup truck production base and minibus production base in China, and a comprehensive group enterprise integrating automobile production and parts manufacturing
GAC Gonow Automobile Co., Ltd. (hereinafter referred to as GAC Gonow) was established on December 9, 2010, which is a joint venture company jointly established by Guangzhou Automobile Group Co., Ltd. and Zhejiang Gonow Holding Group Co., Ltd., with a share ratio of 51:49.
The company has five centers: administrative center, financial center, technology center, manufacturing center, marketing center, the existing staff of more than 3,000 people, GAC Gonow manufacturing center, with the domestic first-class process equipment, and the international standard of manufacturing, and actively promote the platform development strategy, can produce a variety of models at the same time. GAC Gonow adheres to the corporate vision of "determined to become a bigger MPV, a stronger pickup truck, and a better SUV", and through hard work, it continues to create excellent products and high-quality services, and its product lineup covers micro cars, SUVs, pickup trucks, MPVs and other market segments.
Relying on the GAC Research Institute, GAC Gonow adheres to independent research and development, independent manufacturing and independent development, adheres to the development concept of independent innovation and continuous innovation, and runs innovation through the whole process of enterprise management, R&D, production, marketing and service, becoming the driving force behind the sustainable development of the enterprise. GAC Gonow Automotive Technology Center has more than 300 middle and senior technical personnel, based on independence and facing the world at the same time, actively participating in the allocation of global resources, keeping up with the world's advanced technology trends, and constantly accelerating the speed of new product research and development.
While doing a good job in products, GAC Gonow actively promotes strategic transformation. After the implementation of strategic transformation, GAC Gonow has ushered in three major changes: in terms of technological transformation, it has improved its technical level in an all-round way and realized the transformation from price chain to value chain; In terms of management transformation, we have continuously improved our management capabilities, execution capabilities and operational efficiency, and changed from selling products to selling brands and selling word of mouth; In terms of quality transformation, we adhere to independent research and development, independent innovation, and constantly improve our research and development capabilities, so that automotive products can be transformed from low-end to high-end.
Since its inception, GAC Gonow has grown with its unique "Gonow speed" and has become a benchmark enterprise among Chinese brands. The perfect transformation of GAC Gonow not only comes from its excellent performance in the market, but also from the concept of "maximizing social value" that it adheres to. GAC Gonow has always been proud to be a qualified "corporate citizen", while creating social value, actively assuming social responsibility, actively participating in public welfare actions, fully supporting various cultural and educational undertakings, and actively participating in various disaster relief and poverty alleviation projects, striving to realize the beautiful vision of "enterprise is a social enterprise".
