Great Wall Motor Co., Ltd., a leading brand of SUVs and pickup trucks in China, one of China's top 500 companies, a listed company, owns independent automobile brands such as Great Wall Car/Haval SUV/Fengjun pickup, and is a leading enterprise in China's automobile industry sales
Great Wall Motor Co., Ltd. is the largest SUV manufacturer in China, listed on the Hong Kong H-share market in 2003 and the domestic A-share market in 2011, with total assets of 92.146 billion yuan by the end of 2016. At present, it has three brands, Haval, Great Wall and WEY, with products covering three categories of SUVs, sedans and pickup trucks, four vehicle production bases, independent supporting capabilities for core components such as engines and transmissions, more than 40 holding subsidiaries and nearly 70,000 employees.
Great Wall Motors adheres to the corporate philosophy of "making a little progress every day", has an advanced corporate culture and management team, and has created a unique operation and management model, and its operation quality is second to none in the domestic automotive industry.With the brand concept of "focus, professionalism and expert", Great Wall Motor adheres to the corporate strategy of creating high-quality products with the support of high-tech equipment and high-performance design. Focusing on SUVs and building Haval into a world-class SUV expert brand is the unremitting pursuit of Great Wall people.
After years of high-quality management, Great Wall Motor's sales and brand image have a certain strength, Haval brand gradually towards the high-end, technical content and added value are getting higher and higher, its products have their own core technology and ultra-high cost performance, and the formation of large, medium and small, high, medium and low, multi-specification and multi-variety product system.Great Wall Motor has invested a total of 1 billion yuan to build a largest, high-level automobile test site in China, including 10 modules and 76 typical test surfaces, including high-speed ring road, dynamic square, test hill, simulated city square and maneuverable road, with a total test mileage of 45 kilometers.
At the same time, the Haval technology center built with an investment of 5 billion yuan has also been put into use, which is a large-scale, first-class vehicle research and development technology center in China, with a total construction area of 260,000 square meters, with research and development, trial production, testing, modeling, data five functional areas, with the largest domestic construction tuyere area of the environmental wind tunnel laboratory and the international leading high-altitude environment simulation laboratory, to ensure the high quality of products.
In recent years, Great Wall Motors has upgraded its service to the brand level, established a marketing strategy with the main goal of "customer satisfaction" and "market leadership", and focused on "customer satisfaction" through the innovation and reform of marketing services, creating surprises for customers with value-added services and continuously improving customer satisfaction.
Great Wall Motors has maintained a leading position in both the international and domestic markets. In the domestic market, SUV models have maintained the first sales volume in the country for 14 consecutive years; Great Wall pickup trucks have maintained the market share and sales volume in the country for 19 consecutive years. In the international market, Great Wall Motor's brand awareness and reputation continue to increase.
