CASTEL

Overall scoring
80
Popularity index
14117

Introduction to the CASTEL brand

CASTEL logo

Founded in France in 1949, Castel Wine (China) Co., Ltd., a well-known wine-red wine brand, focuses on the research and development of enterprises in the fields of wine, beer, soft drinks and sparkling wine

The Castella Group first entered China in 1998 and established a partnership with Changyu Group, a major Chinese manufacturer. In 2003, the Shanghai Representative Office was established. After 15 years of rapid development, Castelle Group has become a well-deserved leading enterprise in the Chinese wine market. In March 2013, the Shanghai representative office was upgraded to the Asia-Pacific headquarters, and in the same year, Castelle Wine (China) Co., Ltd. was officially established in response to the development needs. The new Chinese subsidiary expands the company's presence in China and also manages all businesses in Asia Pacific and Greater China.

Founded in Bordeaux in 1949 by nine siblings, the CASTEL Group has been instrumental in the development of French wine and beer and soft drinks in Africa for more than 60 years.

The family has always wanted to share its love for wine with others, and its highest purpose is to produce high-quality wines to satisfy customers and consumers. While developing rapidly, the company still firmly adheres to the spirit of enterprise and values.

In the founder Pierre. Under the impetus of Pierre CASTEL, the company has developed into a prestigious wine producer in France and Europe, as well as a very important beer and soft drink producer in the African market. The company has developed very good skills and processes in the field of wine and beer production, which allows for quality control at every step of the brewing process.

In its early days, the Castel Group was a traditional wine broker in France and Africa.Over time, the Group has expanded its business and has become an important producer in the main French grape region.

Whether in France or in other countries, in the world of wine, beer, soft drinks or in the field of sparkling wine, CASTEL plays a pivotal role.

The company is an expert in every field it is involved in. For example, in the field of wine, from the initial cultivation of wine strains to the end of sales, it can be said that everything is covered.Owners, grape pickers, winemakers, bottlers, intermediaries, distributors, everyone involved in every aspect of the business shares passion and the spirit of excellence.


This brand introduction page is provided with graphic information PP1008887 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer