COFCO Huaxia Great Wall Wine Co., Ltd., a subsidiary of COFCO, is an iconic brand in the wine industry and a professional wine operator in China, with a good reputation for its dry red/dry white and sparkling wines in China
COFCO Wine & Spirits is a specialized platform for COFCO's liquor business, whose business scope mainly includes wine, imported wine, liquor and rice wine, and owns brands such as "Great Wall", "Sanggan", "Drunkard", "Internal Reference", "COFCO Famous Zhuanghui" and "Kong Yiji". COFCO Wine & Spirits has 13 factories (including 2 overseas wineries).
COFCO Wine & Spirits has laid the foundation for the formalization and standardization of China's wine industry, and China's first bottles of dry red, dry white and sparkling wines were born under the "Great Wall" brand. As a leading brand of oriental wine with world influence, "Great Wall" wine has won the highest award in many international professional wine appraisals such as Paris, Brussels, and London. The "Great Wall" wine raw material base covers the five major production areas of Shacheng, Changli, Penglai, Helan Mountain in Ningxia and Tianshan Mountain in Xinjiang, which is deeply loved and trusted by consumers, and has led the industry in terms of production, sales and comprehensive market share for many years. From the reception of heads of state to the Beijing Olympic Games, the Shanghai World Expo, the APEC Finance Ministers' Meeting, the Boao Forum for Asia, the Davos Forum, the "9.3" Victory Day Military Parade, the G20 Summit and other major events, as a leader in the field of Chinese wine, the "Great Wall" wine has become a "wine business card" on behalf of China to treat the world, established the status of "national wine", and showed the noble quality of Chinese wine to the world.
Relying on the unique natural geographical environment and regional cultural resources of Xiangxi, "Drunkard" has created the "Fuyu Flavor" among the 12 major flavor types of Chinese liquor, and inherited the unique design of Master Huang Yongyu, and has successively won the gold medal of international expos such as the Bordeaux World Wine Expo in France and the World Wine Expo in Brussels, Belgium, and won the title of "Domestic Boutique".
With the mission of "fine wine in the world, beautiful life", COFCO Famous Wines Club operates imported wines, imported beers, imported spirits, etc., and wholly owns the French "Château de Revaux". Based on China's position as a world wine merchant, COFCO Famous Wines has established cooperation with many brands in the world, continuously introduced cost-effective wines, and built an all-star map of the world's wine products.
"Kong Yiji" is a "Shaoxing wine origin protection product", brewed in the wine town of Shaoxing Jianhu Lake, while abiding by the traditional handmade brewing process, the introduction of advanced production and management system, the production of yellow wine such as amber, aromatic pleasant, mellow and sweet, suitable for the needs of mass consumers, ranking in the forefront of the industry. "Kong Yiji" has won the silver medal of the China International Spirits and Wine Tasting Conference, and was selected as the designated rice wine brand of the 2014 APEC meeting.
