Diageo (Shanghai) Liquor Co., Ltd., founded in 1805 in the United Kingdom, is the world's top liquor brand, the world's leading high-end liquor brand, with many high-end brands such as Guinness/Johnnie Walker/Smirno, and an enterprise spanning the distilled spirits/wine/beer and other liquor markets
Diageo, a Fortune 500 company from the United Kingdom and listed on the New York and London Stock Exchanges, is the world's largest foreign liquor company, with a series of top liquor brands spanning distilled spirits, wine and beer.
Diageo's pride
在全球不同国家、在不同酒类市场，帝亚吉欧旗下品牌都在演绎着成功的故事：世界第一的伏特加Smirnoff（斯米诺）、世界第一及第二的苏格兰whiskeyJohnnie Walker（尊尼获加）和J&B（珍宝）、世界第一的利口酒Baileys（百利甜酒）、世界第二的朗姆酒Captain Morgan（摩根船长）、世界第一的黑啤Guinness（健力士）等，这些烈酒，现在受到了全世界消费者的欢迎。帝亚吉欧拥有全球100个知名酒类品牌中的14个。
Johnnie Walker, the world's best-selling whisky brand, was born in a small Scottish town in 1805 and has maintained its classic craftsmanship and taste over the past 200 years. Johnnie Walker "Black Label" whisky is the world's best-selling premium Scotch whisky. With the genius, passion, creativity and consistent spirit of the Keep Walking brand of the Walker family, it has been perfected and passed down to this day; Johnnie Walker's "Red Label" whisky is loved by consumers for its rich and round taste. This young and vibrant whisky is the perfect blend of smoky malt, silky vanilla, and spicy; High-end whiskies such as the "Green Label" and the "Blue Label" have their own characteristics, bringing a classic taste to drinkers.
Guinness (健力士),Stout is a frothy, mellow-flavored, dark-like beer with a history of 250 years, and its history is full of legends. By the 30s of the 20th century, small pubs known as Pop could be found everywhere in the British countryside and sold only Guinness beer. WHEN NIGHT FALLS, PEOPLE GATHER IN THESE TAVERNS WITH A GLASS OF "GUINNESS" IN HAND, AND THE SKY IS WIDE AND THE SKY IS RIDICULOUS, WHAT IS THE BIGGEST IN THE WORLD, WHAT IS THE FASTEST ...... ON AUGUST 27, 1955, HE WAS APPOINTED EXECUTIVE DIRECTOR OF GUINNESS DARK BEER COMPANY. SIR BEAVER'S FIRST GUINNESS BOOK OF WORLD RECORDS (GUINNESS IS ANOTHER TRANSLATION OF GUINNESS) WAS BORN BASED ON A SERENDIPITOUS IDEA. The 198-page booklet topped the bestseller list in the UK just before Christmas.
Smirnoff,Smirno is currently the undisputed sales champion in the vodka market. Smirnoff is sold in more than 130 countries around the world and is the world's number one vodka. The second largest consumption of spirits, with a bottle of Smirnoff sold every 6 seconds. Smirnoff has a strict focus on quality and is committed to brewing the best vodka in the world. The finest grains are selected from the raw materials, distilled 3 times through the traditional copper still brewing process, and then filtered through 10 layers to achieve the smoothest and purest quality. Each drop of alcohol takes at least eight hours to pass through 14,000 pounds of activated charcoal. Its unique thorough filtration method and forty-seven quality control standards are unrivalled features in the vodka industry. Smirnoff can be said to be the quintessential example of pure, perfect vodka.
Baileys,It is the world's No. 1 liqueur, and since it was produced in Ireland in 1974, it has become popular all over the world in just 30 years, selling in 130 countries and selling more than 4 million cases a year, becoming the top liqueur in a single taste. It is known that under normal circumstances, alcohol and cream do not blend with each other. Diageo has created the perfect combination of the two. The cream is homogenized into the smallest molecular structure and then covered with a layer of alcohol molecules, which keeps the cream in a pure and natural state of freshness. The addition of other ingredients such as sugar and chocolate adds a unique flavor to Baileys.
Tanqueray (添加利),Gin is one of the finest gins, rich and dry, with a unique gin aroma and other vanilla ingredients, and is now one of the most famous imported gins in the United States and widely praised by people around the world. Gin, also known as gin, was first produced in the Netherlands and became famous in the United Kingdom after being mass-produced in the United Kingdom, and is the world's largest category of spirits. In 1769, Alexander Gordon founded his gin distillery in London, where he blended a unique Gordon gin from a multi-distilled alcohol with juniper berries and a variety of vanilla. In 1898, Gordon & Co. Added Richton Cooperation, established Added Ligoton Company. Later, Diageo Group brought this brand under its own umbrella and became another star in the hands of the giant of foreign wine.
Diageo employs more than 25,000 people in more than 180 countries around the world. In 2006, the sales volume was about 20 billion US dollars, and the market value was more than 30 billion US dollars. At present, it has more than 30% of the global market share of foreign liquor, and owns 14 of the world's top liquor brands.
Diageo - Global Events
In 1997, Met merged with Guinness to form Diageo.
In 2000, Diageo announced its focus on premium liquors.
In 2001, Diageo acquired the Sgelland Wine Group.
In 2002, the company celebrated its 5th anniversary, and the company's senior management rang the bell for listing on the New York Stock Exchange.
In 2004, Diageo divested its food business by selling a majority stake in General Mills; Diageo divides its global business into three geographical regions: North America, Europe and International.
In 2005, Diageo acquired the Bushmills Irish Whiskey and Chalone Wine Group;
In 2006, Diageo entered into a strategic partnership with the A1 Group to drive business expansion in Russia.
In 2007, Asia, Greater China and Oceania were spun off from Diageo International to form Asia Pacific. Diageo celebrates its 10th anniversary; Diageo announces €100 million investment in the Sogra whisky business;
In 2008, Diageo, Heineken and Namibian breweries announced a joint venture in South Africa; Diageo acquires Rosenbilum Cellars.
