Pernod Ricard (China) Trading Co., Ltd., Chivas, a subsidiary of the French Pernod Ricard Group, is one of the top ten foreign liquors-whisky brands, founded in Scotland in 1801, synonymous with classic Scotch whisky, and the creator of whisky triple blend
Chivas Regal - a brand of the French Pernod Ricard Group.
The world-renowned Chivas Regal Whisky is the most prestigious premium Scotch whisky. Founders, James Chivas and John Chivas Regal, pioneered the art of blending and created Chivas Regal, a whisky brand that stands for mellowness, uniqueness and excellence.
Founded in 1801 in Albertine, Scotland, Chivas Regal was the world's first whisky producer to produce and bring blended whisky to market, as well as the creator of the whisky triple blend. The founders were brothers James Chivas and John Chivas Regal.
Fascinated by the whisky business, the Chivas Regal brothers traveled to Europe and the United States, becoming the first to discover the secrets of whisky-making. Founder James Chivas insisted that maintaining the consistency of the brand's taste was the charm of the brand, and began to create blended whisky with consistent quality assurance, and his brand "Chivas Regal" was born in the nineteenth century.
With a rich, unique style and a rich heritage of more than 200 years, Chivas Regal is the world's most prestigious premium Scotch whisky. Chivas Regal has been sold in more than 200 countries and regions around the world for 12 years, with an annual sales volume of 47 million bottles. In less than every second, a bottle of Chivas Regal is opened and shared somewhere in the world.
Chivas Regal Brothers has been making aged Scotch whisky for over 150 years. The fundamental principle that perpetuates this tradition is to make a wide range of aged whiskies, blended into the finest and most exquisite Scotch whisky. A perfect example of blended Scotch whisky, Chivas Regal Whisky is the result of a unique blend of craftsmanship, heritage, premium grains and malt whisky, and the result of the dedication, dedication and perseverance of successive Chivas Head Blenders.
Chivas Regal produces a particular emphasis on the ageing process, which prolongs the ageing period and results in a premium Scotch whisky with a smooth, delicate taste profile. Chivas Regal 12 years is the representative of blended Scotch whisky, and the whisky with the shortest age age is also 12 years old.
Smooth and soft on the palate with a rich, long, long-lasting aftertaste – Chivas Regal is a trait that makes it highly prized by whisky lovers. As an easy-to-drink blended whisky, Chivas Regal is in perfect harmony whether it is 'neat' or blended with other beverages. For those who seek to live an abundant life, Chivas Regal has become an indispensable part of their gathering, sharing and drinking together.
Produced in Scotland, Chivas whisky is a treasure dedicated to the world by the Chivas brothers company with a long history of more than 200 years, and it was born from people's dream of "living" and "sharing". Every top quality whisky produced by Chivas is of consistently perfect quality, and the reason for this is that they already have the best texture from the first step of brewing. From the purchase of seeds, to planting and harvesting, every step is rigorously inspected. The storage and winemaking process is also carefully controlled, and we strive to make the wine from the purest underground spring water and yeast. This meticulous and rigorous spirit has made Chivas widely recognized around the world and has never wavered.
In 1890, the world-famous Chivas 12 Year Old Whisky was born, known as the "Prince of Scotland". Chivas 12 Year Old Scotch Whisky is a rare Scotch whisky made from three natural ingredients: grain, water and yeast, and has undergone at least 12 years of ageing. It has a rich taste, a slightly smoky smell and a sweet barley aroma, and is known as the pioneer of blended whisky. As a result, Chivas became synonymous with classic Scotch whisky, and it has since become famous.
Whisky, like its environment, has its own unique personality. Scotland's fertile land is ideal for growing crops, so Chivas Regal Scotch Whisky is made from high-quality malt and grains. Scotland's sweet natural spring water is pure, and Chivas Whisky is processed with local natural spring water. The fresh air and the right climate provide the best environment for the production of Chivas Whisky; Similarly, the meticulous rigor of the Scots has made the rules of Chivas Repetitive law.
During the long maturation process, Chivas Regal Scotch Whisky uses high-quality oak casks to enhance the quality of the wine and make it more pure. In doing so, the wine blends with Scotland's unique air, extracting the best of the environment and making it more mellow. As a result, 2% of each cask of whisky is evaporated every year, and with Chivas Regal's original triple blend, a variety of different aromas blend with each other over the years, filling the air. For example, Strathisla, Scotland's oldest distillery, is an 18th-century factory, with lush greenery and the fragrance of whisky lingering over the distillery's castle, where angels are said to linger rather than return to heaven. This is the charming home of Scotland, the Angels and Chivas Regal.
Royal Salute Whiskey
The culmination of the Chivas Regal Collection, Royal Salute 21 Year Old Whisky, was specially crafted in 1953 to celebrate the coronation of Queen Elizabeth II, a name that originates from an ancient tradition of the Royal Navy firing a 21-gun salute as a tribute. The grandeur of the Royal Salute can be seen in the harsh choice of the oak barrels in which the wine is stored, firstly, it must be strong enough to last for a long time, and secondly, it must have stored Spanish sherry or American bourbon. The most important thing is that the wine is aged for at least 21 years, and the impurities in the wine are carried away by the fresh air through the breath of the oak, while the whisky also absorbs the aromas of the oak.
The men summed it up by saying that Scotland has the best whisky in the world – Chivas Regal.
