Diageo (Shanghai) Spirits Co., Ltd., Johnnie Walker, Johnnie Walker, one of the top 10 liquor/whisky brands, began in 1820, a model of Scotch whisky, and a professional whisky manufacturer with a global reputation for excellent wine quality
In 1820, at the age of 15, John Walker began experimenting with blending and blending tea to his whisky, and the Scottish charm of Johnnie Walker began its classic legend in Kilmarnock. When John Whaga's son Alexander took over the family business, he created Old Highland Whisky, a full-flavoured blend of whisky that was the forerunner of Johnnie Walker's Black Label.
In 1870, Alexander Whott, the third generation of Johnnie Walker, designed the distinctive slanted logo and square bottle, which are still in use today.
In 1908, George Walker invited the famous painter Tom Brown to lunch, during which Tom quickly painted the image of a "gentleman striding forward" based on the portrait of John Walker, the founder of Johnnie Walker. The "Gentleman Forward" symbolizes the pioneering spirit and innovative family tradition of the Loga family, and today it has become a symbol of Johnnie Walker whisky and is recognised by exceptional people around the world.
As early as 1920, Johnnie Walker was sold in more than 120 countries and regions around the world, becoming one of the first global consumer brands. In 1933, it was awarded the Royal Warrant Badge by King George V, and became a long-term whisky brand used by the British royal family.
In 2008, on the occasion of the 100th anniversary of the "Gentleman Stepping Forward" logo, Johnnie Walker "Black Label" whisky was selected to create the Centennial Edition.
"Keep Walking" is the epitome of the Johnnie Walker brand spirit, which aims to inspire people to always take the next step towards their dreams and goals, and to constantly strive to improve themselves, surpass themselves and strive for higher achievements.
Johnnie Walker whisky, owned by United Distillers, is one of the world's top 10 wines and is a model of Scotch whisky. Since its founding in 1820, the Johnnie Walker family has maintained its original quality and identity with the excellent skills and dedication of successive generations of master blenders, and has won many international awards. In 1996, United Brewing Group was selected as the world's best brewing group in the world's most prestigious international wine competition. Johnnie Walker [Black Card] and [Red Card] each received the highest honours, the Gold Medal. Johnnie Walker whisky is currently sold in more than 200 countries around the world, accounting for one-fifth of Scotch whisky exports, making it the most prestigious Scotch whisky in the world.
In 1820, Scotsman John Walker began his first attempt at blending whisky. He applied his experience in blending tea blends to his whisky blends and found that the blended whisky had a deeper and more refined taste. After John Walker's death, the 20-year-old Alexander followed his father's footsteps and created a new blend called "Old Highland", the predecessor of Johnnie Walker [Black Label]. In 1867, Alexander registered ownership of the trademark and designed eye-catching slanted logos and square bottles, creating an unrivalled whisky on the market. From generation to generation, the Walker family has worked tirelessly to specialize in the process of blending whisky, creating a whisky that is unique in the world and establishing the brand's supremacy in the world.
In December 2004, Johnnie Walker began advertising heavily on TV in China to promote the brand. While slightly late to competitors such as Hennessy and Chivas Regal, Stuart Fletcher, president of Diageo's international division, says the time has come. After competitors have already spread the word about Scotch whisky consumption, it is a good marketing strategy to go on the offensive again.
Johnnie Walker has been selling in Taiwan for 20 years, cultivating a loyal base of Scotch whisky consumers while also achieving a position as a market leader, which Stuart Fletcher says hopes to achieve in Chinese mainland in five to 10 years. To achieve this goal, Johnni eWalker has done a lot of marketing work in addition to advertising, and plans to sponsor a golf tournament in April 2005.
Johnnie Walker is targeting young people over the age of 25 and is trying to establish herself as a fashion brand. Stuart Fletcher said, "Building a brand is not about how many bottles of wine you sell, but about making each consumer feel the benefits and meanings of the wine." It takes a lot of time to invest and a lot of patience to get our consumers to have this kind of affection for our brand. ”
JOHNNIE WALKER BLUE LABEL IS THE TOP GRADE OF THE JOHNNIE WALKER RANGE, BLENDED FROM THE OLDEST WHISKIES IN SCOTLAND AND UP TO 60 YEARS OLD. The wine is unique in quality, mellow and aromatic, and is the choice of whisky connoisseurs.
For Johnnie Walker, the colorful personality label is the ladder of dreams, and red, black, green, gold and blue together form the colorful ladder of dreams of Johnnie Walker.
