Fujian China Tobacco Industry Co., Ltd., Seven Wolves - Jinqiao, started in 1995, is a well-known brand of high-end Chinese mixed cigarettes, an earlier cigarette brand with an "ecological quality chain", and a well-known enterprise in the tobacco industry
The "Seven Wolves" cigarette brand was created in 1995. After more than ten years of innovation and development, the "Seven Wolves" product series has become increasingly rich, and it has become a strong tobacco brand with leading sales in the country, ranking among the key cigarette brands in the country. In 2014, the commercial sales volume of "Seven Wolves" reached about 2 million boxes, and the commercial wholesale sales revenue exceeded 40 billion yuan. In accordance with the main R&D line of "one high and one low", three categories have been basically formed: through series, classic series and pure series.
"Jinqiao" brand mixed cigarettes are cigarette products jointly developed by China and the United States, and have won the honors of "1989 National Best-Selling Brand", "National 29 Famous Cigarette Brands", "1997-1998 National High-quality Cigarettes" and so on. The product is made of high-quality tobacco leaves at home and abroad, which are naturally mellowed and refined. The smoke is soft, the aroma is delicate, the finish is pleasant, and it has a unique light and mixed style. In 2006, on the basis of brand integration, sorting out "Shishi" and improving "Seven Wolves", the brand development strategy of "one excellent and one special" was proposed, and "one special" refers to "Jinqiao", one of the representative brands of high-end Chinese mixed cigarettes.
Fujian China Tobacco Industry Co., Ltd. was restructured from Fujian China Tobacco Industry Co., Ltd. in June 2011. Founded in November 2003, the company has two cigarette production enterprises of Longyan Tobacco Industry Co., Ltd. and Xiamen Tobacco Industry Co., Ltd., two tobacco supporting production enterprises of Longyan Jinye Re-roasting Co., Ltd. and Fujian Jinmin Reconstituted Tobacco Development Co., Ltd., as well as Fujian Xinye Investment Management Group Co., Ltd., which is engaged in diversified management and operation. As of December 2010, the company has total assets of more than 20 billion yuan, a total of more than 6,000 employees, 1.838 million boxes of cigarettes in 2010, and a tax profit of 12 billion yuan.
The company takes the brand development level as the core, focuses on the "532" and "461" well-known brand goals, adheres to the enterprise spirit of "working together, inspiring and improving", adheres to the implementation of the "one excellent and one special" brand development strategy, concentrates on strengthening and expanding the "Seven Wolves" brand, and does the "Jinqiao" brand, so as to fully promote the comprehensive, coordinated and sustainable development of Fujian China Tobacco. Since 2010, China Tobacco Fujian has made every effort to promote the "rebirth" of its products, and created the first "Tong Series" cigarette product with "ecological quality chain" in the tobacco industry, which has been highly recognized by industry experts and consumers.
