Founded in 1960, it is one of the top ten brands of cigarettes and a time-honored brand in China, which is well-known in the market for its "mellow and elegant" product style, and is a diversified enterprise integrating the production/sales/export of tobacco products
Liqun brand has nearly 50 years of production history and has a wide range of market popularity. In 1995, "Liqun" successfully carried out the brand transformation of "old brand renovation", and won the recognition of the market with its unique product style of "mellow and elegant", won a good reputation among consumers, and its sales volume rose year after year, showing a strong development trend. At the beginning of this year, the Ministry of Commerce of the People's Republic of China launched the "Revitalization of Time-honored Brands Project". Hangzhou cigarette "Liqun" was recommended and selected by the Provincial Time-honored Brand Association, and was recognized as "China Time-honored Brand" by the Ministry of Commerce at the end of September and publicized to the public. In late December, the Ministry of Commerce will issue licenses to enterprises that have obtained "China Time-honored Brand".
Zhejiang China Tobacco Industry Co., Ltd. was restructured from Zhejiang China Tobacco Industry Co., Ltd. and is one of the first provincial industrial enterprises in the industry to establish a board of directors system. The company's main business scope is: production and sales of tobacco products, operation of tobacco materials and spare parts of tobacco machines, tobacco import and cigarette export business, production and operation related to the production and sales of tobacco products, diversified operation, asset management, etc.
In July 2003, Zhejiang Tobacco implemented the division of industry and commerce and established Zhejiang China Tobacco Industrial Company. After the establishment of the company, according to the new situation of industry reform and development, the development goal of building "an excellent enterprise" was established, and the development strategy of "internal and external expansion" was formulated. On September 19, 2006, with the approval of the State Tobacco Monopoly Administration, the company and its former subordinate Hangzhou Cigarette Factory and Ningbo Cigarette Factory carried out joint reorganization, and established the status of Zhejiang China Tobacco Industry Company as a legal entity. On November 30, 2007, in accordance with the spirit of the documents of the State Tobacco Monopoly Administration and China National Tobacco Corporation (National Tobacco Law [2007] No. 481), the company established a board of directors and officially changed its name and restructured into Zhejiang China Tobacco Industry Co., Ltd., and the development of the enterprise entered a new stage.
In accordance with the requirements of the modern enterprise system, the company strives to build an efficient and smooth internal operation mechanism, with a total of 16 internal departments, as well as 2 manufacturing departments in Hangzhou and Ningbo, with more than 3,500 employees and total assets of more than 20 billion yuan. The company mainly promotes the three major brands of "Liqun", "Big Red Eagle" and "Lion", among which "Liqun" and "Big Red Eagle" are "Chinese famous brands" and "well-known protection". "Liqun" is also one of the first batch of "China Time-honored Brands" recognized by the Ministry of Commerce, with a wholesale market value of 32.83 billion yuan in 2009. While focusing on the domestic market, the company conscientiously implements the requirements of the "two leaps" of the State Bureau, actively explores overseas markets, and "modern" and other brands are exported to more than 20 countries and regions such as the Middle East, South America, and Indonesia.
In 2009, the company produced a total of 2,046,600 boxes of cigarettes, with sales revenue of 28.92 billion yuan and tax profit of 19.429 billion yuan. The company's total benefit ranks 5th in the industry, and the tax profit of a single box ranks 3rd in the industry.
