Shanghai Tobacco Group Co., Ltd., founded in 1951, its Zhonghua/Zhongnanhai/Double Happiness/Panda and other famous cigarettes sell well at home and abroad, flue-cured tobacco high-end famous and high-quality products
"Zhonghua" brand cigarettes are high-end famous and high-quality flue-cured tobacco products, with golden smoke color, pure fragrance and fragrance, known as "national tobacco", and are outstanding representatives of Chinese cigarette brands.
For more than 50 years, the quality of "Zhonghua" brand cigarettes has been continuously improved and endowed with new technical content to achieve sustained, stable and healthy development. "Zhonghua" brand cigarettes have made outstanding contributions to socialist modernization, and their quality, reputation and charm have conquered consumers, won the first brand in China, and are well-known in the world tobacco industry.
The "Zhonghua" brand has always been the No. 1 brand in China's high-end cigarette consumption market, and has become an important accessory for social elites to display their identity and reflect their value. Over the past 50 years, Zhonghua has continued to establish a humble but noble demeanor, won the general respect of high-end consumers, and has become the absolute leader in China's high-end cigarette market.
"Zhonghua" brand cigarettes were born in 1951. In 1950, the state-owned China Tobacco Company accepted the task of producing "the best cigarette brand" according to the requirements of its superiors. After the sample cigarette was made, Comrade Wang Daohan, then Minister of Industry of East China, made a special trip to Beijing for Mao Zedong and other central leaders to evaluate and smoke. After the evaluation, the central leaders gave a very high evaluation. This cigarette is the "Zhonghua" brand cigarette. For more than 20 years in the following years, "Zhonghua" brand cigarettes were only used as special cigarettes for state leaders and as state guest gifts for foreign friends.
At that time, Mr. Zhu Zunquan, one of the leaders of the "China Tobacco" trial production project, academician of the Chinese Academy of Engineering Sciences, and former director of the Zhengzhou Tobacco Research Institute, recalled this incident with great emotion.
After more than half a century of tempering, "Zhonghua" brand cigarettes have developed into an outstanding representative of Chinese high-grade flue-cured tobacco, known as "national tobacco". "Zhonghua" brand cigarettes have gradually formed a series of products with different specifications and flavors such as soft pack China, hard box China, fully open China, China 5000 and 10mg China.
After more than half a century of development, relying on the technology accumulation of Shanghai Tobacco Group Co., Ltd., scientific and technological innovation and unremitting demand for products, the quality of "Zhonghua" brand cigarettes keeps pace with the times and realizes the sustained, stable and healthy development of the market. From the production and sales of 3,000 cartons of "Zhonghua" brand cigarettes in 1984, to the global sales of more than 10,000 cartons in 2010. The domestic market of "Zhonghua" brand cigarettes covers 34 provinces, municipalities, autonomous regions, special administrative regions and more than 400 cities across the country, and has always occupied more than 60% of the market share of domestic high-end cigarettes. At the same time, "Zhonghua" brand cigarettes are exported to nearly 40 countries and regions in the United States, Europe and Asia, and have become the preferred cigarette brand for Chinese people around the world. Along with the main theme of China's economic development, "Zhonghua" brand cigarettes continue to play a strong voice that excites the Chinese.
The glorious course of "China".
October 1979 Shanghai Light Industry Bureau Quality Products, November 1979 National Light Industry Quality Products, 1985 Shanghai Quality Export Commodities, 1986 Shanghai Quality Export Commodities, 1987 National Gold Medal, 1987 National Tobacco Industry Cigarette Products, January 1988 National Gold Medal, September 1988 87 Shanghai Quality Export Commodities, August 1991 Tobacco Industry Quality Products, 1991 National Tobacco Industry Cigarette Products, 1991 Well-known protection, May 1993 "Chinese and foreign famous brand product identification manual" qualification, 1993 consumer shopping first choice of high-quality products, 1994 best Chinese market brand, 1994 national best-selling domestic goods exhibition month Golden Bridge Award, 1994 Shanghai first world famous wine and tobacco series products Expo pipe, 1994 consumer trust famous products, 1994 national best-selling domestic goods Golden Bridge Award, 1994 quality grade excellent products, 1995 Golden Bridge Award for the Best-Selling Domestic Commodities in China, Golden Bridge Award for the National Best-selling Domestic Commodities Exhibition Month in 1995, Shanghai Famous Trademark in 1997, Shanghai Famous Brand Products in 2000, Top 100 Famous Brand Products in Shanghai in 2000 (Double Happiness), China Famous Brand Products in 2002, Shanghai and the First Registered Product of Origin in the Whole Industry in 2003, 2004 In the second half of 2004, the State Tobacco Monopoly Administration conducted random inspections on the quality of cigarette products of 117 brands and 2 foreign brand products produced by 54 cigarette enterprises, and ranked first in the quality list with excellent quality. At the end of 2005, Shanghai Tobacco has long adhered to charity to help students, and the "China Charity Education Fund" exceeded 100 million yuan, and in 2006, the World Brand Lab won the 2005 China Most Influential Brand Award......
panda
Founded in 1956, the Panda brand has a mysterious special background for nearly half a century, and is loved by the great man Mr. Deng Xiaoping. As one of the flagship brands of Shanghai Tobacco Group Co., Ltd., "Panda" brand cigarettes uphold the spirit of "always humble to Lingyun", and perfectly interpret the consistent quality and leadership of the world.
As the representative of China's top cigarette brand, "Panda" brand cigarettes are committed to becoming a symbol of the identity, appreciation and values of successful people in Chinese society, providing them with unparalleled quality enjoyment and service value, and jointly establishing the leading position of Shanghai Tobacco Group Co., Ltd. in the high-end cigarette market together with Chinese brands.
If it is a person, China is the head, the panda is a crown, and the panda (Collector's Edition) is the jewel in the crown. Panda (Collector's Edition) is a classic in the "Panda" brand cigarette brand family, with a special background of nearly half a century, deeply loved by the great man Deng Xiaoping, and well-known at home and abroad. Until the return of Hong Kong in 1997, it was supplied to the market in the form of gift boxes, and the cigarettes completely maintained the original flavor of the special period, condensed the historical emotions and great man complex, and were sold in limited quantities, which is a precious collection gift. Therefore, the mission of Panda (Collector's Edition) is mainly to strengthen the expression of the Panda brand's supreme quality, legendary history and top-class image, not to pursue sales.
At the beginning of 1956, the Tobacco Industry Administration of the Ministry of Food Industry notified that Shanghai was required to produce a special cigarette as a gift to the "Eighth National Congress". In September of the same year, Shanghai Cigarette Factory No. 2 shipped the "Panda brand" cigarettes printed with the word "special" to Beijing. During the "Eighth National Congress" meeting, it was distributed to the delegates for evaluation, which was well received. In the autumn of 1958, when the state leaders met with the relevant personnel of the Shanghai Tobacco Industry Company in Shanghai, they praised the success of the trial production of "Panda" brand cigarettes.
Since then, Panda cigarettes have been used as a "special offering" by national leaders, especially with the development of the reform and opening up situation, China's international exchanges are becoming more and more frequent, Panda brand cigarettes are accompanied by the voice and smile of great people, and are frequently seen in the media and newspapers. The outside world has obviously also paid attention to the unique identity of Panda brand cigarettes, so while reporting on great people, this cigarette is often listed as a rendering, making "Panda brand cigarettes" also a unique news treasure.
However, the true style of Panda brand cigarettes is rarely known. Not only because of its "special" status, but also because of its very scarce production. There have been various speculations about its origin for half a century, and a popular saying is: "Shanghai tobacco on Changyang Road is handmade every year under the supervision of the military and police according to the superior indicators, and the quality control is extremely strict. "There is no need to judge whether it is true or not, and people's keen attention and anticipation for it are evident on paper. It has also become an indisputable fact that the strict quality standards lead to very scarce yields.
In fact, in addition to "special supply", Panda brand cigarettes are only supplied to the market in small quantities as "gifts" at specific moments of historical significance, such as the Asian Games held in Beijing in 1990 and the celebration of Hong Kong's return to the motherland in 1997. During the Asian Games, 103 cartons were produced, which is already the highest annual output of Panda brand cigarette production! How can you not let the world sigh that one is hard to find!
After half a century of hard work, the Panda brand has deservedly become a model of Chinese cigarettes with its consistent quality. Whether in the eyes of celebrities or on the streets, in people's minds, the "Panda" brand cigarettes from Shanghai Tobacco are expected to sit on the top status of China's cigarette brands, and other brands have always been difficult to match.
In October 1979, Shanghai Light Industry Bureau high-quality products;
In November 1979, the national light industry quality products
In September 1983, the national light industry high-quality products
In 1990, in order to welcome the Asian Games held in Beijing, Shanghai Cigarette Factory produced 100 boxes of "Asian Games Panda Cigarettes", plus 3 boxes of normal production, a total of 103 boxes, which was the highest annual output of Panda cigarette production.
In 1997, in celebration of Hong Kong's return to the motherland, Shanghai Tobacco launched a two-pack commemorative gift box for the Panda Collector's Edition.
In 1999, in order to celebrate Macao's return to the motherland, Shanghai Tobacco launched a two-pack commemorative gift box for the Panda Collector's Edition.
In 2001, during the APEC meeting, the two-pack commemorative gift box of the Panda Collector's Edition was once again used as a gift from President Jiang Zemin to heads of state.
In 2005, as the world's top brand and the only tobacco brand, it was invited to participate in the "International Taste and Life Exhibition".
In 2006, as the world's top brand and the only tobacco brand, it was invited to participate in the "World Top Life Experience China Summit".
