Hubei China Tobacco Industry Co., Ltd., Yellow Crane Tower, a famous brand in the domestic high-end cigarette industry, a model of Chinese cigarettes, and a diversified large-scale tobacco enterprise integrating production/sales/import and export business
Founded in the 30s of the 20th century, the "Yellow Crane Tower" brand is one of the famous and high-quality cigarettes in Hubei Province, and enjoys a high reputation among consumers. Its brand name is taken from the Yellow Crane Tower, one of the three famous buildings in the south of the Yangtze River, and the famous buildings and famous cigarettes complement each other, showing the glory of Chudu in the past and present.
In 1915--- Nanyang Brothers Tobacco Company Hankou was founded, forming a Han tobacco taste of "created in Yunyan, but independent of Yunyan, reproducing the original flavor of tobacco, full and mellow".
In 1995--- Yellow Crane Tower brand was newly listed and became the key high-end brand of Hongjinlong Group.
In 2003--- Yellow Crane Tower brand launched a series of new products, and the total sales volume of the brand exceeded 50,000 boxes.
In 2004--- Yellow Crane Tower 1915 product with "Nanyang Yankui No. 1" was launched, and Luoyang paper was expensive for a while. During the same period, the Yellow Crane Tower brand, Zhonghua, Yuxi and Furong Wang were known as the "Four Heavenly Kings" of China's high-end cigarette brands, which attracted much attention from the world. In that year, the Yellow Crane Tower brand increased by more than 40%, and the total sales exceeded 70,000 boxes.
In 2005--- Yellow Crane Tower brand achieved a growth rate of more than 50%, with a total sales volume of more than 110,000 cartons, laying a strong brand position in China's high-end cigarette market.
Hubei China Tobacco Industry Co., Ltd. was established in August 2003 and is subordinate to the State Tobacco Monopoly Administration (China National Tobacco Corporation). After the establishment of the company, it is responsible for the unified management of Hubei cigarette industry enterprises and diversified production and operation enterprises, and consists of Wuhan, Xiangfan, Three Gorges, Hong'an, Guangshui and other tobacco factories. In November 2007, it was officially renamed Hubei China Tobacco Industry Co., Ltd., and its business scope covers the production and sales of tobacco products, tobacco materials, cigarette machine import and cigarette export business, other production and operation related to the production and sales of tobacco products, diversified operation, asset management, etc. The main cigarette brands are "Yellow Crane Tower" and "Red Golden Dragon", of which "Yellow Crane Tower" was recognized as "well-known protection" in 2006, and is the high-end cigarette brand with the best growth in the industry. "Red Golden Dragon" has won the titles of "Well-known Protection" and "China Famous Brand", and "Red Golden Dragon" is one of the three major cigarette brands in China with sales of more than 2 million cases.
Since 2003, with the support of the local government, Hubei China Tobacco has been preparing to establish the Yellow Crane Tower Science and Technology Park, uniting more than 20 scientific research institutes and nearly 2,000 social experts to build an epitaxial technology innovation platform, and vigorously promote the key technological innovation with original ecological raw materials, natural herbal flavors and fragrances, harm-reducing and flavor-increasing flakes, personalized mouth sticks, functional product design and harm-reducing and coke reduction technology as the fulcrum. Barrel fragrance and other characteristic processes as the core process innovation, change the implementation of standards to develop standards, change manufacturing to create, change the sale of traditional consumer goods for marketing patent integration, a total of 390 patents have been declared, 371 new personalized process technology, the Yellow Crane Tower achieved the light fragrance category on June 6, 2008 by the State Bureau officially identified as the first in China, to reach the domestic leading level, with foundational significance. In 2008, the sales volume of the Yellow Crane Tower series was close to 370,000 boxes, ranking first among similar products. The company's tax profit increased by 14.7% year-on-year, of which profit increased by 7.43% year-on-year. China Tobacco Hubei will continue to adhere to the scientific concept of development to control the overall situation, focus on promoting technological innovation, management innovation and cultural innovation, implement full training, full innovation and full marketing, concentrate resources to strengthen and expand the Yellow Crane Tower, make the Red Golden Dragon brand, use 2-3 years to improve the management to the first-class level, build a harmonious internal and external Hubei China Tobacco, and strive to be among the ranks of the key few key backbone enterprises in the industry.
