Tarzan

Overall scoring
81
Popularity index
13406

Taishan brand introduction

Tarzan logo

Shandong China Tobacco Industry Co., Ltd., Taishan, founded in 1928, is a well-known high-end brand cigarette under China National Tobacco Corporation, specializing in the production and sales of cigarettes and cigars, as well as the sales of tobacco materials and cigarette machine spare parts

Shandong China Tobacco Industry Co., Ltd. was established in February 2004, is a wholly-owned subsidiary of China National Tobacco Corporation, and a large state-owned enterprise at the department level in Shandong. The company's total assets are 22 billion yuan, and the annual cigarette production scale is 2.71 million boxes, ranking fifth in the country. The company is mainly engaged in the production and sales of cigarettes and cigars, the purchase and sales of tobacco special machinery, tobacco leaves, re-cured tobacco leaves, cigarette papers, filter rods, tobacco tows, and sales in this province; Sales and trading services of tobacco materials and cigarette machine spare parts. The company has four directly affiliated unincorporated cigarette production plants in Jinan, Qingdao, Qingzhou and Tengzhou, and has two wholly-owned subsidiaries engaged in diversified production and operation, including Jiangjun and Yizhong Group Corporation, and three professional companies such as Zhonglu, Huifeng and Ruibosi Company. Since its establishment, under the leadership of the State Tobacco Monopoly Administration, the Shandong Provincial Party Committee and the Provincial Government, the company has always adhered to the scientific concept of development, firmly established the common values of the industry of "national interests first, consumer interests first", grasped reform with one hand, and grasped operation with the other, and the economy has been running smoothly and rapidly. During the "Eleventh Five-Year Plan" period, the company paid a total of 46.8 billion yuan in various taxes, with an average annual growth rate of 13.8%. In 2011, the sales revenue of the whole system reached 26.2 billion yuan, a year-on-year increase of 18.6%; The profit and tax was 17.2 billion yuan, a year-on-year increase of 28.5%.

The company has strong technical research and development strength, with 1 national technology center and 1 post-doctoral research station; The equipment and hardware are first-class, with advanced modern scientific research, production and testing equipment; The technical equipment has reached the international advanced and domestic first-class level, with a production capacity of 3 million boxes. The product quality is excellent, and the product qualification rate has always maintained 100% in the cigarette quality spot check organized by the State Bureau. The enterprise has a high level of management, has established an advanced scientific management system, and the level of informatization ranks in the forefront of the national tobacco industry. The cigarette factory has won the honorary titles of "National May Day Labor Award", "National Advanced Equipment Management Enterprise", "National Excellent Political and Industrial Enterprise" for many times, and has been ranked among the "Top 100 Taxpayers in China" and "Top 500 State-owned Enterprises" for many years.

The company mainly produces three major brands of cigarettes: "Taishan", "General" and "Hademen". Among them, the "Taishan" brand was founded in 1928, after many years of careful research and development by the national tobacco technology center, and in the country's first "tea sweet fragrance" cigarette category, its mellow taste, delicate and comfortable taste, fully embodies the charm of Taishan rich and simple, dignified and delicate, is a model of China's high-end brand cigarettes. At present, the "Taishan" brand has a variety of specifications such as "Taishan" (Buddha Light), (Confucianism), (Movement), (Wangyue), (Shenxiu), (Hongtu), etc., covering a variety of prices from 60 yuan/piece to 1000 yuan/piece. In 2011, the "Taishan" brand sold 1.126 million boxes, an increase of 252% year-on-year, ranking 7th in the sales of cigarettes of more than three categories of key cigarette brands in the country, and entered the ranks of key cigarette brands in the country.


This brand introduction page is provided with graphic information PP1008840 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer