Jiangxi China Tobacco Industry Co., Ltd., Jinsheng, founded in 1994, is a Chinese characteristic cigarette brand, known for its traditional Chinese medicine tobacco reduction technology, and has developed and applied a special brand of cigarettes earlier

Founded in 1994, the "Jinsheng" brand is a "Chinese-style" characteristic cigarette developed by Nanchang Cigarette Factory in a well-known authoritative medical research institution in China for three years, and it is also the earliest R&D and application time in China's tobacco industry, the longest independent innovation time, the most mature scientific and technological application, and the largest application results of Chinese-style low-harm cigarettes. Over the past ten years, the cumulative sales volume of "Jinsheng" brand has reached 1 million boxes, achieving a sharp profit of more than 200 billion yuan, and has won the gold medal of the 9th National Invention Exhibition, the gold medal of the 24th Geneva International Exhibition of Inventions and well-known protection, and more than 40 awards of China's top ten dream brands, and is the only cigarette product at home and abroad that has won the international invention gold medal, and has become the leading brand of Chinese characteristic cigarettes, which has received extensive attention and praise from Chinese and foreign counterparts.

In order to continuously improve the core technology of "Jinsheng" brand of Chinese style and low harm, Nanchang Cigarette Factory has established long-term strategic cooperative relations with the Chinese Center for Disease Control and Prevention, the Chinese Academy of Military Medical Sciences, the Chinese Society of Toxicology, Jiangxi University of Traditional Chinese Medicine, Zhengzhou Tobacco Research Institute, as well as the United States, Japan, Germany and other Chinese and foreign professional scientific research organizations and institutions, completed the quantitative analysis of the main components of Chinese herbal medicine in "Jinsheng" cigarettes, and re-evaluated the safety, biology and toxicology of Jinsheng cigarettes. A large number of the latest inspection data have been mastered, and a set of technical evaluation methods for reducing the hazards of traditional Chinese medicine tobacco have been established. Jinsheng's Chinese-style low-harm core technology has made a new breakthrough. In January 2007, the Chinese Society of Toxicology and the Chinese Academy of Military Medical Sciences respectively made the latest authoritative mechanism research and evaluation report on the "second generation of Jin Shengxiang" (Chinese herbal medicine additives) in reducing the harm of cigarettes, and the evaluation was: "The Jin Shengxiang added by Jin Sheng Tobacco has an obvious effect of reducing the harm of cigarettes, and the overall harm reduction effect has reached the leading level in the country; Jin Shengxiang has obvious coordination with cigarette smoke; Jin Shengxiang has a mechanism to reduce the harm of cigarettes".

Looking forward to the future, the "Jinsheng" brand will continue to adhere to the strategic positioning of "maintaining characteristics", adhere to the "leading brand of Chinese low-harm cigarettes", and strive to make greater contributions to the development of Chinese tobacco with the core value concept of "success to natural success".