A well-known wine brand in Gansu Province, a subsidiary of Jiugang Group, it is a comprehensive enterprise integrating the production of dry wine/ice wine/liqueur/brandy, and is committed to wine sales and the development of characteristic cultural tourism industry
Zixuan Liquor is a wholly-owned subsidiary of Jiugang Group, a large steel company in northwest China, located in Jiayuguan City, at the junction of the East and West of the Hexi Corridor and at the western end of the Great Wall. It was once an important post station and meeting place of Chinese and Western economy and culture, and many nationalities, dynasties and religions have been integrated, replaced and influenced, and the Silk Road culture and the Great Wall culture, which can best reflect the symbol of ethnic integration, have laid a deep imprint here for thousands of years. Zixuan Wine Base is located in the core production area of Wuwei Minqin in Gansu Province and Jiayuguan production area of China Wine City at 37-40 degrees north latitude. The bright sunshine, pure air, Gobi sandy soil, and the glacier and snow water of the Qilian Mountains constitute the golden zone for grape growth. Zixuan Wine Industry is a pearl of China's wine industry that has risen by virtue of geography and civilization.
Zixuan Wine Co., Ltd. began construction in June 2005, and the overall construction scale is planned to produce 50,000 tons of wine per year, and it is planned to be constructed in three phases. At present, the first phase of the project with an annual output of 10,000 tons of wine has been fully completed, and some auxiliary facilities are supported according to the production demand of 25,000 tons of wine per year.
At present, Zixuan Liquor has more than 80 varieties of dry wine, ice wine, liqueur, grape spirits (brandy), etc., among which Merno series and Cabernet Sauvignon series dry red wine are the core products of the enterprise, organic series of dry red wine is the advantage of the enterprise, and ice wine, liqueur and grape spirits are the characteristic products of the enterprise. The company adheres to the leading strategy of quality system and has become the first wine enterprise in Gansu that has passed the ISO9001 international quality system certification, HACCP food safety system certification, occupational health certification and environmental system certification.
Zixuan Liquor continues to try new market operation models, optimize and adjust the product structure, products are becoming more and more perfect, the main sales channels from a single group purchase to composite channels (catering channels, supermarket channels, night clubs, retail convenience stores, group buying, wedding banquets, e-commerce) extension and expansion, sales network covers more than 20 provinces, cooperation with about 120 contracted dealers, more than 30 Zixuan stores, the development of terminal sales outlets nearly 1,000. At present, the agency of Zixuan's online direct business has cooperated with some industry giants, and has completed the platform construction and promotion and sales of Zixuan's wine flagship store.
