Formerly known as Xinjiang Shanshan County Winery founded in 1976, its wine series products have a good reputation in the industry, and Xinjiang has a long history and distinctive regional characteristics of wine production and sales enterprises

Turpan Loulan Winery Co., Ltd. is located in the east of the Turpan Basin in Shanshan County, Shuangshuimo, is the oldest in Xinjiang, the largest brand influence, the most distinctive regional characteristics of the wine production and sales enterprises, its predecessor was founded in 1976 Xinjiang Shanshan County Winery, the business scope of "Loulan" wine series production, processing and sales. In 2007, with the care and support of the party committees and governments at the prefectural and county levels, Zhejiang Shangyuan Group became the owner of Turpan Loulan Winery Co., Ltd. Over the past few years, through a large amount of investment, the introduction of talents, the introduction of modern enterprise management system, the company's business indicators have risen steadily and rapidly, and the company now has a registered capital of 120 million yuan.

In 2007, Shangyuan Group Co., Ltd. acquired Turpan Loulan Winery Co., Ltd. Shangyuan Group Co., Ltd., headquartered in Hangzhou, was established in early 1994, through 21 years of enterprise transformation and development, through four strategic stages of wholesalers, brand operators, channel integrators, and supply chain value-added service providers, and has now developed and positioned itself as a supply chain platform service and value chain integration provider in China's wine industry.

Shangyuan Group has three sub-group businesses: Shangyuan Jiujiajiu Co., Ltd., China Commercial Investment Co., Ltd., and Turpan Loulan Winery Co., Ltd. The company's sales are growing rapidly at a rate of 50%-80% per year. At present, the annual business scale exceeds 5 billion, and the business of each section is actively expanding and expanding to all provinces, municipalities and autonomous regions across the country on the basis of the Zhejiang market.

Turpan Loulan Wine Co., Ltd., as the largest independent brand company of Shangyuan Group, the chairman of the company attaches great importance to the realization of the listing plan of Turpan Loulan Winery Co., Ltd. and the construction of an influential landmark Loulan Winery in the west, the head office has invested huge support in terms of capital, talent and technology.

In 1976, the first wine enterprise in Xinjiang, Shanshan County Winery, was established.

In 1982, Loulan Mother Garden was founded by Guo Qichang, a Chinese wine expert, which became the first winemaking vineyard in Xinjiang, one of the three oldest winemaking mother gardens in China, and the only one of the three mother gardens that is in normal operation and has rare golden age and rare wine varieties.