Gansu Tobacco Industry Co., Ltd., Lanzhou Cigarettes, started in 1936, is a famous trademark in Gansu Province, a famous brand product in Gansu, a key backbone brand of national cigarettes, and a supplier of high-quality cigarettes with low harm/low coke/fragrance/moisturizing
Gansu Tobacco Industry Co., Ltd., formerly known as Lanzhou Cigarette Factory, was founded in 1936. In 2002, it merged with the original Tianshui Cigarette Factory to form a production and management model of "one factory and two points". In November 2004, according to the overall deployment of the State Tobacco Monopoly Administration to implement the provincial tobacco management system and separate industry and commerce, it was placed under the management of China Tobacco Industry Development Center. At the end of 2007, the company system was restructured, and Lanzhou Cigarette Factory was renamed and restructured into Gansu Tobacco Industry Co., Ltd. In September 2008, according to the approval of the State Tobacco Monopoly Administration (National Tobacco Law [2008] No. 476 document), Gansu Tobacco Industry Co., Ltd. and Zhejiang China Tobacco Industry Co., Ltd. jointly reorganized and restructured across provinces. At the end of 2012, Lanzhou Cigarette Factory, a branch of the company, was established, forming a production and management model of one company and two branches. The company covers an area of more than 1,200 acres, of which the company's headquarters covers an area of more than 410 acres, and Tianshui cigarette factory covers an area of nearly 800 acres. There are more than 1,900 employees, including more than 300 in the company, nearly 900 in Lanzhou Cigarette Factory and nearly 700 in Tianshui Cigarette Factory. The main products are "Lanzhou" brand series cigarettes, and the cooperative production of "Liqun" brand cigarettes. "Lanzhou" brand series cigarettes are sold in 32 provinces (municipalities and districts) across the country.
Gansu Tobacco Industry Co., Ltd. under the correct leadership of the State Tobacco Monopoly Administration, China Tobacco Industry Development Center and the care and support of the Gansu Tobacco Monopoly Bureau (Company) and other commercial systems, has always adhered to the basic policy of "doing fine and strengthening the main business and maintaining stable development" in the industry, focusing on accelerating development, continuously deepening the reform of the system and mechanism, optimizing the allocation of tobacco resources, focusing on promoting brand development, paying close attention to the basic management of the enterprise, vigorously consolidating the foundation for development, and continuously improving the economic benefits of the enterprise and continuously enhancing the comprehensive strength. The market competitiveness has been further enhanced, and its contribution to local economic development has increased year by year. In 2012, the tax profit was 9.079 billion yuan, a year-on-year increase of 30.24%, making new contributions to local economic and social development.
In recent years, with the goal of cultivating more than 10 key backbone enterprises and more than 10 key backbone brands, the tobacco industry has vigorously promoted the adjustment of the organizational structure of cigarette industry enterprises and increased the adjustment of the structure of cigarette products. Through product structure adjustment, brand integration and new product research and development, our company has concentrated the cigarette brand to the current "Lanzhou" brand, the classic "Lanzhou", Ruyi "Lanzhou", Feitian "Lanzhou", soft box treasures "Lanzhou", soft box Feitian "Lanzhou" and "Lanzhou" (Silk Road) and a number of new products have been listed, which have played an important role in improving the brand structure, improving brand efficiency and enhancing brand image. With the goal of building a characteristic category of cigarettes, targeted technical research was carried out in the aspects of cigarette moisturizing and flavoring, harm reduction and coke reduction, and characteristic technology. After years of continuous innovation, the "Lanzhou" brand has formed its own unique style, which is "low harm", "low focus", "fragrance" and "moisturizing". The category style of "Lanzhou" brand "the most suitable for cigarettes in dry climate, better smoked in humid environment" accurately interprets the core connotation of "Lanzhou" brand "most suitable for dry climate, more fragrant in humid environment", and the essential characteristics of "Lanzhou" brand "dry I am suitable, moist and more fragrant", which is recognized and cherished by the majority of consumers. "Lanzhou" brand cigarettes won the title of Gansu famous brand products, and the "Lanzhou" brand trademark was rated as a famous trademark in Gansu Province. In 2008, the State Tobacco Monopoly Administration regarded the "Lanzhou" brand as a national key cigarette brand and included it in the national cigarette key backbone brand evaluation system. In 2010, the "Lanzhou" brand was included in the list of 28 key brands in the industry, with a sales volume of 736,400 boxes. According to the 2012 National Tobacco Monopoly Administration's announcement on the detection of 7 harmful components of mainstream smoke of domestic cigarettes, among all cigarette brands in the country, the "Lanzhou" brand hazard index was the lowest in the country for the third consecutive year. In 2012, the amount of cigarette tar of "Lanzhou" brand series was reduced to less than 8 mg/piece, and the sales market developed to 32 provinces and municipalities across the country, which was recognized by consumers in Northwest China, and the sales volume accounted for the dominant position in the local market, ranking first in Gansu, Qinghai, Ningxia and other markets. In 2012, the sales volume of "Lanzhou" brand low-tar products was 763,400 boxes, ranking third in the tobacco industry.
Under the guidance of the main task of the State Tobacco Monopoly Administration of "deepening reform, promoting reorganization, moving towards alliance and common development", the industry focuses on "improving the system and mechanism, optimizing the allocation of resources, enhancing competitiveness, and comprehensively improving the level", and building a "strictly standardized, efficient and energetic" China Tobacco. Gansu Tobacco Industry Co., Ltd. conforms to the reform and development situation of the industry, focuses on improving the system and mechanism, implements the corporate system reform in 2007, and establishes a corporate governance structure in line with the actual situation of the tobacco industry. In the second half of 2008, in accordance with the objectives and tasks of the State Tobacco Monopoly Administration on further improving the efficiency of tobacco resource allocation, enhancing the overall strength and market competitiveness of China's tobacco, and conscientiously implementing the common development policy proposed by the State Bureau, Gansu Tobacco Industry Co., Ltd. and Zhejiang China Tobacco Industry Co., Ltd. joined forces across provinces to reorganize and restructure and promote the development of enterprises at a higher level and a higher level. In accordance with the requirements of the modern enterprise system, the company actively builds an efficient and smooth management and operation mechanism, implements and successfully passes the quality/environment/occupational health and safety management system certification, and builds a standardized, procedural and standardized management platform.
In the face of the reform and development of the tobacco industry at a higher level and a higher level, Gansu Tobacco Industry Co., Ltd. will closely focus on the basic policy and strategic task of "cigarettes on the level", take rapid development as the theme, further consolidate the development foundation, improve the development level, enhance the development strength, and promote the sustained and rapid development of the Gansu tobacco industry.
