Top 10 cigarette brands, well-known high-end cigarette brands, a large-scale tobacco industry group integrating cigarette production, sales and tobacco material supply, and a cigarette brand favored by successful people
"Chinese Su Yan, a noble classic"! "Su Yan" was born in the land of Jiangsu and Zhejiang, where the humanities gather and the land of fish and rice, "small bridge and flowing water" and "Wuyue smoke and rain" give "Su Yan" a tranquil and delicate temperament, and "Chu and Han compete for hegemony" and "the wind is blowing and the clouds are flying" make "Su Yan" have the mind of who else is self-serving.
In 2001, the "Su Yan" brand was officially launched, although the brand creation time is not very long, but because the "Su Yan" brand is accurately positioned in the high-end market, the development is very rapid, and soon became a pivotal new force in China's high-end cigarette market, especially in the ultra-high-end cigarette market, the "Su Yan" brand has a wonderful market performance.
From the beginning of the brand's establishment, the "Su Yan" brand has been a national high-end cigarette brand, and its target consumer groups are tightly locked in "political elites, business executives and celebrities" and other successful people. At that time, the "Su Yan" brand launched a fierce head-to-head confrontation with the "Zhonghua" brand on the side of the couch at a retail price of 500 yuan/piece, and grew up rapidly, forming a fierce force, which greatly shook the strong monopoly position of the "Zhonghua" brand in the high-end cigarette market in Jiangsu, and became the "Jiangsu Provincial Government Hospitality Cigarette", and won the general recognition of high-end consumers.
Today, the "Su Yan" brand has four cigarette products, namely 480 yuan/piece of "Su Yan (Golden Sand)", 480 yuan/piece of "Su Yan (hard)", 500 yuan/piece of "Su Yan (soft gold sand)" and 990 yuan/piece of "Su Yan (platinum)", the retail price of the products is more than 480 yuan/piece, and the focus is on the high-end market. In 2008, the annual production and sales volume of the "Suyan" brand exceeded 109,000 cases, once again creating the highest level in history. Although, from the point of view of sales alone, the "Suyan" brand is obviously at a disadvantage compared with the "Huaxi Louwang" four kings, and the annual sales of the "Huaxi Louwang" four kings in 2008 were as high as 477,000 boxes, 405,800 boxes, 359,000 boxes and 528,400 boxes; "brand), "Suyan" brand obviously belongs to the benefit-oriented type.
nanking
"Taste Nanjing, Spit out pride", born in the "ancient capital of the Six Dynasties", the "Nanjing" brand is one of the few representative brands with a long history of Chinese tobacco, and its brand can be traced back to the "Guangming Brothers Tobacco Factory" in the Republic of China. In 1956, the public-private joint venture - Qinfeng Tobacco Factory produced the second generation of "Nanjing", its brand is flexible packaging, the red bottom is equipped with yellow line wavy pattern, and the main pattern is the circular logo of the deformation design of the word "Nanjing"; The mixed use of the Yangtze River and place names officially began in this generation, and established a strong local color of its brand. In 1968, the state-owned enterprise Nanjing Cigarette Factory successfully launched the "Nanjing" after the completion and opening of the Nanjing Yangtze River Bridge to traffic. In 1982, Nanjing Cigarette Factory improved and launched the fourth generation. Nowadays, active in the market for the fifth generation of "Nanjing", its brand is the Nanjing cigarette factory in the nineties of the twentieth century launched the fifth generation of "Nanjing", compared with the first four generations of "Nanjing" in different periods, the fifth generation of "Nanjing" in the minds of the majority of consumers recognition and acceptance is the highest, but also one of the representative brands of Suzhou tobacco in China's tobacco brand competition with strong competitiveness.
"Nanjing" brand, which has a long history of decades, is a representative brand with a long cultural atmosphere and profound brand heritage. "The beautiful land in the south of the Yangtze River, the imperial state of Jinling" exhausts the historical and cultural characteristics contained in "Nanjing"; "Taste Nanjing, Spit out Pride and Pride" highlights the spiritual value satisfaction that "Nanjing" can bring to consumers, a kind of pride, and a kind of heartache. The city-level market coverage rate is as high as 90%, based on the rich regional market in East China, and gradually developing the national market, and now "Nanjing" is further growing from a regional strong brand to a national brand with strong competitiveness.
Jiangsu China Tobacco Industry Co., Ltd., formerly known as Jiangsu China Tobacco Industry Co., Ltd., was established in September 2003 after the establishment of Jiangsu Tobacco Industry and Commerce. In December 2006, the merger and reorganization of cigarette industry enterprises in the province was completed. In May 2008, with the approval of the State Tobacco Monopoly Administration and China National Tobacco Corporation, it was restructured and renamed Jiangsu China Tobacco Industry Co., Ltd., and in September 2009, the board of directors was established, and the listing ceremony was held in December. The company now has three cigarette production enterprises without legal personality including Nanjing Cigarette Factory, Xuzhou Cigarette Factory and Huaiyin Cigarette Factory and two wholly-owned subsidiaries of Nantong Tobacco Filter Co., Ltd. and Jiangsu Xinyuan Tobacco Flakes Co., Ltd.
