Founded in 1994, it is one of the top ten brands of cigarettes and a well-known high-end cigarette brand, which belongs to the State Tobacco Monopoly Administration and is committed to being an all-round supplier of tobacco products
Furong King was founded in 1994, with the concept of "delivering value and achieving you and me", based on high-end, insisting on origin production, targeting consumers are positioned in successful people, as well as people with successful vision and success potential, they are the elite of society and the backbone of leading social progress. The achievement of customer value is the eternal brand spirit of Furong Wang, injecting lasting vitality into the brand with scientific and technological innovation, consolidating and solid protection capabilities for the brand with management innovation, and consolidating and enhancing the leading position in the field of high-end cigarettes.
The flavor absorption characteristics of Hibiscus King are "natural tobacco fragrance", through artificial selection, the pursuit of the most essential, the most natural tobacco fragrance, not artificial deliberate modification, raw and sweet, clean and comfortable. The formula raw materials highlight the word "fine", concentrate on the best quality and most sophisticated tobacco leaves at home and abroad, and have always adhered to manual material selection for many years, and the steaming leaves, feeding, and drying silk have all adopted characteristic flexible process treatment.
From 2006 to 2010, the annual sales volume of Furong Wang increased rapidly from 300,000 boxes to more than 80 million boxes, maintaining a good trend of an average annual growth of more than 100,000 boxes.
China Tobacco Hunan is one of the key backbone enterprises in the national tobacco industry, and its main indicators such as cigarette production and sales scale, asset scale, and realized tax profit are among the top three in the industry. The company has 6 cigarette factories (Changsha, Changde, Chenzhou, Lingling, Siping, Wuzhong Cigarette Factory), holds 50% of the equity of Hebei Baisha Tobacco Co., Ltd., and holds 3 re-roasting enterprises (Changsha Liuyang Tianfu, Changde Furong, Xiangxi Hesheng). Jointly established Overseas United INC, a cigarette factory in Panama.
China Tobacco Hunan is committed to developing into an all-round supplier of tobacco products, providing system solutions for the upgrading of tobacco consumption. The main products are "He Tianxia", "Furong Wang", "Baisha" brand Chinese cigarettes, of which "He Tianxia" ranks first in the production and sales of high-priced cigarettes in the country, "Furong Wang" has maintained the first place in the production and sales of first-class cigarettes in the country for 8 consecutive years, and the annual sales revenue has exceeded 100 billion yuan, and "Baisha" is one of the largest cigarette brands in the country. The company actively explores the research and development of high-end personalized customization and new tobacco products, and strives to meet the needs of personalized and diversified tobacco products.
"Hundreds of billions of hibiscus kings, all are grateful". Hunan China Tobacco people firmly believe that "success comes from integrity", be sincere, do tobacco with heart, and be self-managers; With the entrepreneurial spirit of "harmony", we will build a world-class brand, cultivate a professional team, and build an ecological system, so that the enterprise can transform from resource-driven to ability-driven, from "research, production and marketing" to "market-research, production and marketing-market", insist on telling the truth, doing practical things, abiding by rules, achieving consensus, co-creation and sharing, creating value and making greater contributions to the development of China's tobacco industry and social progress, and writing life with brands!
